As an entertainment executive working for an OTT, SVOD, production company, or content distributor, one can use demand data to make more informed decisions on content acquisition, distribution, and programming. Parrot Analytics content valuation system, which is powered by global content demand and supply enables one to answer questions like what is the value of a content library to a platform over time, how is a series performing as an acquisition-driving or churn-reducing title, how can one estimate cannibalization of audiences if a title is available on multiple services, or how can one assess the value of exclusivity?
Using the analysis of "Amas De Casa Deseperadas" for the month of December 2023 in Mexico, one can see that the show has a demand that is 5.6 times the audience demand of the average show in Mexico, which puts the show at 8.6% of all TV shows in terms of audience demand. It is subsequently essential to note that its demand has been increasing over the last 90 days. This shows that "Amas De Casa Deseperadas" is a show with increasing popularity and hence a potential sound investment. The show also has higher demand than 99.3% of all romance titles in Mexico.
As a TV executive, the analysis on travelability can be vital in making choices on which content to acquire. Since "Amas De Casa Deseperadas" has poor travelability, it means that it will under-perform globally outside its home market (Colombia). For instance, its reach (the number of people expressing demand for a show) and franchisability (spin-off potential) are poor, although it has good momentum and longevity.
Using the top 10 global markets where "Amas De Casa Deseperadas" is most in-demand over the last 30 days can also provide a context for programming and distribution decisions based on the show's popularity in specific countries. For instance, one can see that Colombia is the number one market globally for the show. The popularity of "Amas De Casa Deseperadas" in Mexico is good, making it a sound investment for the country and other countries with similar markets. It is also worth noting that the show has good demand in Spain, the United States, and other Latin American markets.
In conclusion, demand data can be a powerful tool for making strategic content decisions, as seen in the analysis of "Amas De Casa Deseperadas." TV executives can use demand data to determine the value of a show, the best release strategy to use, what type of content to produce, when to acquire content, who to target, how to retain subscribers, or how to grow their audience.
