Demand data has become an increasingly valuable tool for executives working in the entertainment industry. It can help executives to make more informed content, acquisition, distribution, and programming decisions by providing insights into what audiences are watching and what they want to see.
Let's use an example to illustrate how demand data can be leveraged by executives working in the entertainment industry. Taking a look at the popular show "Bia", we can understand how executives can use demand data to make strategic decisions.
One reason entertainment executives might care about the demand for "Bia" is because it can help them assess the value of the show. By analyzing the show's demand data, executives can get a sense of how much audiences are interested in the content and how much the show may be worth. For example, "Bia" has a demand 4.0 times the average show in Mexico over the last 30 days. As an executive responsible for content acquisition, this information would help me decide whether to purchase the show for my platform. The show has been increasing in popularity, having achieved the rank of #342 in Mexico with a 28.6% increase in demand in January.
Demand data can also shed light on audience preferences, providing executives with insight into what types of content are resonating with viewers. "Bia" ranks at the 98.4th percentile in the drama genre in Mexico, indicating that it is highly favored by audiences in that genre. Additionally, executives can see which other shows are popular with "Bia" fans and perhaps use that information to develop complementary programming or marketing strategies.
Furthermore, demand data can help with decisions concerning supply and demand. Executives can leverage demand data to decide what types of content they should acquire or produce. The top 10 global markets where "Bia" is most in-demand can be analyzed to determine which countries the show is most likely to perform well in or which countries should be a priority for distribution efforts.
Beyond buying and selling content, executives can also benefit from using demand data to make programming decisions. By using affiliated titles to guide decision-making, executives can identify programming slots where "Bia" would perform well or complementary programming to be scheduled. Additionally, demand data could inform promotional and marketing strategies for "Bia" in regions where the show has seen recent increases in demand or where there is untapped potential.
Finally, demand data can help executives to implement long-term strategies for their platform or network. By evaluating audience demand trends over time, executives can determine the popularity of "Bia" is maintained over time or whether it is likely to be a short-lived trend. This can help network executives decide what catalog content they should acquire to increase engagement and retain customers.
Overall, with increasing competition for audiences and advertising revenue, executives cannot afford to ignore the advantages and impact of demand data. By analyzing this data, entertainment executives can make more informed and data-driven decisions that not only ensure success in the short term but create a strong foundation for long-term growth.
