Are you an entertainment executive looking to better understand how to leverage audience demand data to make more informed content, acquisition, distribution, or programming decisions? Look no further than Parrot Analytics. Our content valuation system is powered by global audience demand and allows you to quantify the dollar value contribution of any title to any platform in any region.
Let's take a closer look at how our demand data analysis could help inform your entertainment strategy by using "Camelia La Texana" as an example:
- Content Valuation: "Camelia La Texana" has been performing well in Mexico over the last 30 days, with demand 2.1 times higher than the average show in that market. However, compared to its demand of 2.8 times the average over the last 90 days, demand for this show has been decreasing recently. These fluctuations in demand could inform content valuation and help streaming platforms allocate funds effectively.
- Programming Decisions: The Parrot Pulse for "Camelia La Texana" indicates that while the show's worldwide audience demand across all platforms is okay, its longevity, momentum, reach, and franchisability are all relatively poor. When considering these factors, entertainment executives may choose to air reruns of the show rather than investing in new content within the same franchise.
- International Expansion: Our data shows that "Camelia La Texana" has lower travelability than the average show in its home market, which could indicate that it may not perform as well in international markets. In contrast, in Mexico, the show has good audience demand of 0.2x, outperforming the demand of the average show. These insights could inform a network's decision to distribute "Camelia La Texana" to international markets or focus on more locally-targeted content.
- Competitive Benchmarking: Understanding how "Camelia La Texana" stacks up against other shows in the market can inform programming and acquisition decisions. For example, while the show has seen a decrease in demand over the past month, it still outperforms the average show in Mexico. This could signal to a network that "Camelia La Texana" may be a better investment than a show with lower demand than the market average.
- Audience Analysis: Demand data can help streaming services identify audience preferences and anticipate how well specific content will perform. For example, "Camelia La Texana" has higher demand than 97.2% of all romance titles in Mexico, which allows TV networks to make informed decisions about what content to produce in the future based on the preferences of their current audience.
Parrot Analytics provides entertainment executives with the information needed to make more informed content, acquisition, distribution, or programming decisions that are driven by audience demand. Our comprehensive data analysis will help you understand how your content is performing not only in your home market but across the world, enabling informed decisions about what content to produce, distribute or acquire next.
