As an entertainment executive of a TV production company, distributor or network, content decision-making is a critical aspect of your work. There is a need to assess show performance and audience demands before determining whether a production, acquisition, or distribution decision is the right fit.
Demand data can be used to make more informed content, acquisition or distribution decisions. In this case study of the show "Clarence," let's explore how demand data can help you make more informed decisions.
One significant application of demand data is in content valuation. By using demand data, you can calculate the ROI that a particular title will bring to your platform. In the case of "Clarence," the show has been experiencing an upward-trending demand in Mexico, with audience demand for the show increasing by 52.9% in December. This data indicates that the show's value might increase in the coming months. The demand data reveals that the show has 2.0 times the audience demand of the average show in Mexico over the last 30 days, indicating the show's value. A show with such high demand signals an excellent opportunity to invest in the show or negotiate a better deal with the production studio or distributor.
Another way demand data can inform content decisions is through audience segmentation. Understanding what audiences want is vital because trends inform decisions. The Parrot Analytics pulse for "Clarence" reveals that 96.4% of all comedy titles in Mexico have lower demand than "Clarence." This information helps any content creator to identify and understand their target audience.
Production companies and networks can also use demand data to make acquisition decisions. By evaluating the in-demand shows, a network can determine which titles would resonate well with the existing audience. In this case, fans of "Clarence" might also like shows like "Steven Universe," "Alone," and "The Amazing World of Gumball," providing insights into other shows that could attract their audiences.
Additionally, demand metrics can inform distribution decisions, such as determining which TV platforms to target for a specific show. In this case, "Clarence" can be travelable, with better demand in its country of origin, the United States. However, demand in Mexico in December 2023 was at 20% of that in the United States. This data informs on whether it is worth investing in "Clarence" for distribution in Mexico and taking steps to increase its promotion among Mexican audiences.
Finally, demand data can help with programming decisions by informing a strategy that taps into evolving tastes and preferences of audiences. In this case, examining how "Clarence" performed on a rolling yearly basis versus the last 30 days shows that the show's popularity has significantly grown.
In conclusion, demand data provided by Parrot Analytics can inform strategic decisions by production companies, networks, distributors, and platforms. These insights will help them make more informed decisions about programming and distribution, saving time and money in the process. Identifying demand trends helps to stay ahead of the curve and improve monetization opportunities, and let's transform the future of entertainment by putting audience preferences first.
