As an entertainment executive, understanding the performance of a TV show in different global markets is essential for making informed content decisions. Here is how demand data for "Curb Your Enthusiasm" can be used to make more informed content acquisition, distribution, and programming decisions:
- Content valuation: Knowing the demand for a show like "Curb Your Enthusiasm" in a specific market, such as Mexico, can reveal the content's dollar value contribution to any platform in a region. Demand data provides insights into how valuable a TV show is to a streaming service.
- Subscriber retention: A TV executive can make decisions concerning which titles to acquire to keep their audience happy and prevent them from churning. In Mexico, "Curb Your Enthusiasm" has 3.5 times the audience demand of the average show, indicating that it's a reliably in-demand title for that market.
- Subscriber acquisition: Using demand data, executives can learn which titles they should consider acquiring to grow their audience. Because "Curb Your Enthusiasm" has higher demand than 97.8% of all comedy titles in Mexico, it could also attract new subscribers to an SVOD service.
- Programming decisions: Demand data provides executives with insights into the popularity of a title in international markets. The Parrot Pulse, for example, measures a show's global performance in six dimensions. Knowing that "Curb Your Enthusiasm" travelability is outstanding suggests that it's popular among international audiences. Additionally, since the show has peaked at 5.4 times the average over the last 30 days in Mexico (an 11.8% increase from its rolling year basis), it could be the perfect opportunity for executives to air reruns during the off-season in Mexico to increase engagement.
- Acquisition decisions: Using demand data, executives can easily compare the performance of a TV series in different global markets, especially when it comes to the expectations of the audiences. Knowing that this TV show outperformed in the United States, Canada, Australia, the United Kingdom, Sweden, China, Germany, France, and Netherlands can guide executives on how to negotiate deals to acquire or distribute the show to other countries or even use the show to expand their global SVOD presence.
By using demand data from "Curb Your Enthusiasm" as an example, executives can obtain insights into how a title performs in different international markets. They can make better-informed content acquisition, distribution, and programming decisions if they understand an individual TV show's supply and demand using audience demand data.
