As an entertainment executive, you can use demand data to help you make more informed content and acquisition decisions. For instance, using "Cyberpunk: Edgerunners" as a case study, here are some ways that demand data can help you:
1. Value content: If you are a content distributor, you can use demand data to value the content that you acquire or produce. Parrot Analytics' content valuation system is powered by global content demand and supply, and it can reveal the dollar value contribution of any title to any platform in any region. For instance, you can use demand data to determine how much "Cyberpunk: Edgerunners" is worth and what its contribution to your platform's revenue might be.
2. Assess a TV series' performance: As a TV series financing company or a TV production company, you can use demand data to assess how well a TV series is performing. For instance, based on the analysis of "Cyberpunk: Edgerunners," you can determine how much demand the TV series is generating in a particular market, its ranking in that market, and how its demand is evolving over time.
3. Optimize programming decisions: As a linear network or pay-TV network, you can use demand data to optimize your programming decisions. For instance, you can use demand data to determine what genres are resonating most with your audience, what genres you should focus on to attract new subscribers, what titles should be acquired to increase engagement and retain customers, and what titles should be scheduled to ensure that they are being seen by the right audience on your platform.
4. Discover content for acquisition: As an OTT platform or an SVOD platform looking to acquire content, you can use demand data to identify what type(s) of content exhibit opportunity to acquire or produce. For instance, based on the analysis of "Cyberpunk: Edgerunners," you can determine what other shows are most popular with fans of the TV series and consider acquiring or producing similar content to appeal to the same audience.
5. Leverage travelability: As an entertainment talent agency, you can use travelability to expand the audience of your talent across multiple markets. Based on the analysis of "Cyberpunk: Edgerunners," the TV series has an outstanding travelability score, which means its international demand is high relative to its home market. You can use this information to help your talent expand their reach beyond their home market and grow their fan base globally.
In conclusion, demand data can provide key insights into issues such as content valuation, TV series performance, programming decisions, and content discovery, among others. These insights can in turn guide more informed decision-making for entertainment executives across various sectors.
