For TV executives trying to make more informed content, acquisition, distribution, and programming decisions, leveraging demand data can be incredibly valuable. Let's take a look at how analyzing the demand for "Dark" in Mexico during December 2023 can provide actionable insights.
Content valuation is crucial for identifying how much a particular title is worth and how it can drive engagement across the rest of the catalog. In assessing "Dark's" demand in Mexico over the last 30 days, we see that it achieved 3.9 times the audience demand of the average show. This high demand signals that "Dark" has great potential value for any streaming platform, and it can drive engagement across other titles on the platform.
Next, knowing a show's performance in different demographics is important for acquisition and production decisions. For instance, in Mexico, "Dark" had high demand and ranked at the 98.8th percentile in the crime genre in December 2023. With this information, an executive can make informed decisions about which content to acquire for that market.
Furthermore, by understanding the additional shows that fans of "Dark" like, producers can identify opportunities for expanding their library with similar content, in this case, "The Mandalorian", "Star Trek: Discovery", and "Black Mirror", among others. These recommendations could inform acquisition and production decisions, programming schedules, and even help identify potential spinoffs or franchises.
Demand data can also help executives identify the best platforms for distribution and define an optimal release strategy. In the case of "Dark," its global popularity and outstanding audience demand across all platforms make it a perfect candidate for OTT or SVOD platforms. Knowing the specific markets where "Dark" is most in-demand could also inform decisions on where to prioritize distribution efforts.
Understanding momentum and longevity is important for identifying potential cannibalization of audiences and estimating a show's ability to drive subscriptions. Looking at the changes in demand for "Dark" over a year, we see that the show's popularity has increased in the last 30 days by 8.7%. This increase in momentum could help executives assess the show's ability to drive subscriptions in the short-term.
Finally, looking at the top 10 global markets where "Dark" is most in-demand, we see that the show outperformed the demand of the average TV show in each of these markets. This information can help inform distribution and acquisition decisions, identifying new markets where "Dark" could perform well and where the concept may be worth exploring.
In conclusion, analyzing demand data can provide valuable insights into a show's potential content valuation, audience demographics, fan affinity, distribution strategy, performance, and spin-off opportunities. Taking all of these insights into account, executives can make data-driven decisions to program, acquire, distribute, or produce content more effectively.
