As an entertainment executive, you make important content and acquisition decisions for your platform or network. Demand data is a powerful tool that can help you to make more informed decisions about your content portfolio. Take "El Dragón" as an example. The show has had 2.4 times the audience demand of the average show in Mexico over the last 30 days. This means demand for the show is good and could be considered valuable content for any platform or network looking to tap into this market.
Content valuation is a crucial aspect of decision-making for any platform or network. In the case of "El Dragón", demand data can help you answer questions such as: How much is the show worth to my platform or network? How valuable is the show's library? How much of the show's value is being driven by its audience demand in different markets? Parrot Analytics content valuation system, powered by global content demand and supply, can help answer these questions and reveal the dollar value contribution of the title to your platform, a region, or any specific audience.
Demand data can also help with acquisition and distribution decisions. For example, if you want to expand your platform or network into Mexico, you can use demand data to assess whether "El Dragón" is a valuable acquisition that is likely to drive subscriptions or mitigate churn. Similarly, if you are a content distributor looking for valuable titles to offer to your clients, you can use demand data to quantify the value of "El Dragón" in different regions and help your clients make more informed acquisition decisions.
Moreover, demand data can inform programming decisions. In the case of "El Dragón", we know that it has a higher demand than 97.8% of all crime titles in Mexico, making it a valuable title in this genre in the country. Additionally, the show's audience demand has increased in Mexico by 49.3% in December 2023. By using this data, you can determine what programming strategies to use to keep your current audience engaged and attract new viewers. For instance, you can decide to invest more in promoting the show in Mexico to increase its demand further.
In conclusion, as an entertainment executive, demand data should be a critical tool in your decision-making process. By leveraging Parrot Analytics' content valuation system, you can determine the financial value of a title, assess its acquisition and distribution opportunities, and optimize your programming decisions. In the case of "El Dragón", we can see how demand data provides valuable insights to help you make more informed decisions on how best to exploit this title in your platform or network.
