Demand data is an invaluable resource that entertainment executives can use to inform their content, acquisition, distribution, and programming decisions. For instance, using the case of "Gossip Girl", it is possible to leverage demand data to answer relevant questions.
One crucial aspect that demand data can help to the executives is content valuation. Parrot Analytics' content valuation system powered by global content demand and supply helps to determine how much to spend on content by revealing the dollar value contribution of any title, to any platform, in any region. Using demand data, entertainment executives can calculate the return on investment a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Using the case of "Gossip Girl," with 2.5 times the audience demand of the average show in Mexico, entertainment executives can leverage this information to evaluate the value of "Gossip Girl" in Mexico. By comparing its demand of 2.3 times the average over the last 90 days to its demand for the last 30 days, which is higher, executives can assess the increasing popularity of the show. This information, combined with the global demand for the series, can help executives calculate the show's value and make more informed acquisition decisions.
The data also contains valuable information regarding the show's performance in different markets. In the case of "Gossip Girl," looking at the top 10 global markets over the last 30 days where the show is most in-demand can inform executives about the show's international appeal. By evaluating how well the show is doing elsewhere in the world, using this information, entertainment executives can determine the potential markets for the title globally, which, in turn, informs their distribution decisions.
Another instance where executives can leverage demand data is to make programming decisions. Executives can use demand data to discover if viewers have a taste for a particular genre, helping to inform what type of content they should acquire. Looking at "Gossip Girl," executives can see that it ranks at the 97.8th percentile in the romance genre, with higher demand than 97.8% of all romance titles in Mexico. By examining the top 10 titles that fans of "Gossip Girl" also like, entertainment executives can assess the programming trends and adjust their strategies accordingly.
Finally, executives can also use demand data to inform their pre-release marketing strategies. Through demand data, they can optimize their marketing campaigns ahead of the premiere and increase the show's demand. In the case of "Gossip Girl," executives can identify the spike in demand at the end of January, which means they can use this information to adjust their pre-release marketing.
In conclusion, demand data is an integral part of the strategic decision-making process for entertainment executives. By leveraging Parrot Analytics' content valuation system powered by global content demand and supply, executives can determine how much to spend on content, calculate a show's value, assess increasing or decreasing popularity, international appeal, inform distribution, acquisition, and programming decisions, and optimize their pre-release marketing campaigns. Entertainment executives can use demand data to make more informed decisions for the survival and growth of their companies.
