As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. You can use demand data to understand the popularity of a TV show, such as "Grey's Anatomy". By analyzing the demand for "Grey's Anatomy" in Mexico, we can understand how demand data can be used for content valuation as well as other strategic decisions.
Firstly, content valuation is important as it helps determine the worth of a series and informs how much to spend on content. Parrot Analytics' content valuation system is based on data-driven insights on the demand for a title and reveals its dollar value contribution to any platform in any region. For instance, "Grey's Anatomy" has 8.4 times the audience demand of the average TV show in Mexico. This data provides insight into how much the show is worth to the platform in that region.
Additionally, demand data connects with the decision-making process for an acquisition strategy. The data reveals the potential ROI a specific title can bring for any given platform. It also assesses a TV series' ability to drive subscriptions while reducing churn. Furthermore, by analyzing the top 10 global markets where the show is most in-demand, one can gain insights into other markets where the show may also be successful.
Demand data can also inform the distribution strategy. For example, by using travelability, a TV executive can quantify the global appeal of a title relative to its home market, as we see that "Grey's Anatomy" has an exceptional travelability score. This data can be used to identify the most promising markets for distribution.
Programming strategy benefits from demand data as well. By analyzing the show's audience demand for genres and comparing it to similar shows, executives can understand the audience's preferences over time to inform the production of new or upcoming content. As we see with "Grey's Anatomy," its audience demand in the romance genre is at the 99.8th percentile in Mexico, indicating there is a high demand for romance dramas in that region.
In conclusion, demand data is a valuable tool that can offer significant insights into content valuation, acquisition, distribution, and programming. By analyzing the demand for shows like "Grey's Anatomy," executives can make more informed decisions that can benefit their platforms, networks, or studios.
