Are you an entertainment executive trying to make more informed content decisions, acquisition decisions, or distribution decisions? Do you want to understand how to use demand data to your advantage? Look no further than Parrot Analytics, a leading provider of global demand data insights.
Take, for example, the anime TV series "Jujutsu Kaisen," which had a tremendous amount of audience demand in Mexico during February 2024. With 28.8 times the audience demand of the average show in Mexico over the last 30 days, "Jujutsu Kaisen" demonstrated outstanding performance in terms of demand. When compared to its demand of 32.1 times the average over the last 90 days, the show's demand decreased slightly, indicating a potential decline in popularity. However, the show remains in the top 2 rankings in Mexico, indicating a strong fanbase.
Furthermore, the show has high demand not only in Mexico but also internationally. As measured on six dimensions by the Parrot Pulse industry benchmarking tool, "Jujutsu Kaisen" has exceptional travelability, longevity, momentum, franchisability, and reach. "Jujutsu Kaisen" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, including France, Philippines, and Canada, and has exceptional audience demand in the United States and Brazil. Additionally, the show's demand in Mexico spiked in late February 2024, indicating a potential resurgence in popularity.
So how can executives use this data to their advantage? First, content valuation can be powered by demand data, allowing executives to better determine a show's worth and potential ROI. Demand data can inform decisions around content supply and demand, revealing what types of content are exhibiting opportunities for acquisition or production. Also, demand data can help executives identify which titles to buy if they want to grow or retain their audience, as well as how to optimize release strategy and pricing. Additionally, by examining shows similar to "Jujutsu Kaisen" and understanding the tastes of current audiences, executives can make more informed decisions around franchising and partnerships.
Therefore, if you're an entertainment executive looking to make more informed content decisions, acquisition decisions, or distribution decisions, demand data is a powerful tool that can help you understand the global performance of a show like "Jujutsu Kaisen" and inform your strategic decision-making process. Parrot Analytics provides actionable insights from global audio-visual analytics, giving you the edge you need to succeed in today's competitive entertainment landscape.
