Are you looking to make informed decisions on content acquisition, distribution or programming? Then demand data can provide crucial insights to support your decision making process. For instance, we can use the example of "Loki" to illustrate how demand data can provide valuable information.
"Loki" in February 2024 had 13.2 times the audience demand of the average show in Mexico over the last 30 days, which is an outstanding demand level that is only exhibited by 2.7% of all TV shows. We can also note that "Loki" ranks at the 99.9th percentile in the drama genre of Mexico, meaning the show has higher demand than 99.9% of all drama titles in the country.
Demand data also reveals the audience's opinions and preferences of a show. For example, we learn that fans of "Loki" in Mexico also like shows like "Rick And Morty" and "The Mandalorian". Understanding the trending qualities that make a show popular among its audience can help executives to make informed programming decisions.
Additionally, the Parrot Pulse offers an independent measure of "Loki's" performance across six dimensions, and provides executives with a better understanding of how the show is performing on a global scale. For instance, we note exceptional levels of demand, travelability, longevity, momentum, franchisability, and reach for "Loki".
Furthermore, by comparing the performance of "Loki" on a year-long rolling basis to the last 30 days, we learn that the show has increased in popularity. We also note a spike in demand for "Loki" in late February 2024.
Demand data can also be used to monetize and value content for global distribution. For example, "Loki's" in-demand status, particularly in the United States, Russia, the United Kingdom, Brazil, China, Canada, Germany, France, and the Philippines, means its market value for acquisition is profitable.
To summarize, demand data provides valuable insights for content decision-makers, content distributors, or talent agencies seeking competitive leverage. Using demand data for content valuation purposes will better inform executives in formulating strategies for content acquisition, programming and even franchise development.
