If you are an entertainment executive looking to make informed decisions about a TV series's content, acquisition, distribution, or programming, leveraging demand data is a must. Analyzing "Los Miserables" in December 2023 in Mexico provides insights that highlight some of the key ways demand data can help with decision-making.
Content Valuation: Demand data can help provide an economic valuation of any title and reveal the dollar value contribution of any title, to any platform, in any region. With 2.9 times the audience demand of the average show in Mexico over the last 30 days, "Los Miserables" shows good demand. This indicates a potential opportunity for content valuation using demand data to quantify its marginal revenue contribution in Mexico.
Acquisition and Distribution: Evaluating a series's performance in Mexico and comparing it globally enables the OTT platform or studio to decide if acquiring distribution rights or investing in the series is a smart move. For example, "Los Miserables" has performed well in Mexico, ranking at #289 during December. As its demand is decreasing, it may be time to consider a distribution strategy for the show to maintain its relevance and engagement.
Programming: OTT platforms can use demand data to create effective programming schedules and optimize their release strategies and pricing for the show. Demand data can help you identify how to best release content and what is the best pricing to maximize revenue. Additionally, demand data provides insights about the audience's preferences in Mexico and globally, which gives insights into optimizing the series' programming.
Content Decision Making: With the OtT platforms producing and distributing several TV shows and movies every year, executives need to decide what content genres and types should be prioritized. By looking at the top 10 global markets where "Los Miserables" is most in-demand over the last 30 days, we can find what type of content is trending over a particular period. In the case of "Los Miserables," the popularity of the show is consistent, indicating a consistent demand for romance dramas in Mexico.
Overall, the analysis of "Los Miserables" provides that creating a content strategy, making acquisition and distribution decisions, deciding how to optimize a series, and managing a series requires a system grounded on demand data. If entertainment executives want to make more informed decisions, they will have to leverage demand data insights for a data-driven understanding of their target audience's preferences and choices.
