As an entertainment executive, making informed content decisions is key to the success of your platform or network. One way to do this is by using demand data, such as the data we have on "Marvel's What If...?" in Mexico during January 2024.
Content valuation is a crucial aspect of evaluating how much a title is worth to a platform. Using demand data, Parrot Analytics' content valuation system calculates the dollar value contribution of any title, to any platform, in any region. In the case of "Marvel's What If...?" in Mexico for January 2024, it has a demand value of 4.0 times the average show in Mexico over the last 30 days. This indicates a higher value attached to the show, and the increasing demand over the past 90 days further confirms its growing popularity.
You can also use demand data to make informed acquisition or distribution decisions. Understanding what viewers are watching, and increasing or decreasing demand, can guide you in deciding which titles to purchase or distribute. In the case of "Marvel's What If...?" in Mexico during January 2024, it achieved a peak rank of #123 in Mexico. However, it dropped 814 spots, indicating that the show's popularity dwindled in January. Knowing this, distributors and network programmers should potentially look to invest in and showcase other titles that have higher demand at that time.
You can also use demand data to make informed programming decisions based on how the show is fitting into the overall catalog. In the case of "Marvel's What If...?", its demand of 4.0 times the average show in Mexico in the last 30 days indicates that it is a valuable asset to a streaming platform. You can calculate the contribution of this title relative to the rest of the catalog by using demand data. Similarly, by analyzing what shows fans of "Marvel's What If...?" are also watching, programmers can curate their programming to keep audiences engaged and interested. In this case, shows such as "Rick And Morty," "Moon Knight," and "The Book Of Boba Fett" are good titles to consider.
Using demand data can also help you understand audience tastes, such as local whitespaces and genre preferences. By using the Parrot Pulse, an independent measure of a show's global performance across six dimensions like travelability and longevity, you can plan for global expansion or pinpoint under-monetized titles. For example, "Marvel's What If...?" in January 2024 had outstanding demand in its home market in the US, with fans from Brazil and China also showing outstanding demand for the show. This information helps you understand what audiences around the globe are interested in and help you acquire and distribute relevant titles.
In summary, demand data can help you make informed content, acquisition, distribution, and programming decisions. Using Parrot Analytics' content valuation system and tools like the Parrot Pulse, you can understand how well a title is performing across multiple dimensions - from demand to spin-off potential - and plan accordingly.
