Are you wondering how demand data can help you make better content decisions? Let's take a look at the case of "Mickey Mouse" and how demand data can be used to inform content decisions for entertainment executives in Mexico and beyond.
Content Valuation
The demand data for "Mickey Mouse" shows that it has 3.6 times the audience demand of the average show in Mexico over the last 30 days. Such data could be utilized to determine the dollar value contribution of the title to any platform, to evaluate the value of an existing content library, or to determine content acquisition spend.
Programming Decisions
"Mickey Mouse" achieved the peak rank of #231 in Mexico, showing increased popularity over the last 30 days, moving up in rank by 303 spots. The Parrot Pulse for "Mickey Mouse" reveals that audience demand across all platforms is outstanding, the show has exceptional momentum, and its longevity is outstanding, meaning its audience demand has been well maintained over the years. This data can inform programming decisions and help entertainment executives understand the potential return on investment of licensing or producing more content within the Mickey Mouse franchise.
Distribution Decisions
The travelability index for "Mickey Mouse" is good, meaning that the show has international demand, but to a lesser extent than in its country of origin, the United States. These data points can be used to analyze the opportunities for global distribution, inform acquisition decisions and help executives evaluate the potential returns of international licensing.
Audience Retention and Acquisition
Knowing which shows audiences also enjoy can inform the acquisition of titles so that they are in line with the tastes of the current subscribers, potentially increasing retention. Data on "The Flash", "Looney Tunes Cartoons", and "Summer Camp Island" could be used for content bundling or Upselling. Similarly, this data could be used to identify potential crossover opportunities, marketing initiatives, and audience growth strategies.
Pre-Release Marketing
The spike in demand for "Mickey Mouse" in late December 2023 is also interesting to note, and this data can inform marketing decisions for pre-release promotion. If content creators are looking to capitalize on the demand, it might be a good idea to strategize on promotional initiatives to tap into that audience and amplify the momentum.
Content Expansion Opportunities
"Mickey Mouse" has already completed five seasons, and knowing that, data on its performance over the last year versus the last 30 days could inform the decision to greenlight further seasons. The performance of the show in Romania suggests opportunities for spin-offs or franchises, which could further monetize the IP.
In conclusion, demand data provides valuable insights that can help with several key decisions across the media entertainment industry. Applying the data to content valuation, programming, distribution, audience retention and acquisition, pre-release marketing, and content expansion will enable executives to make informed decisions and capitalize on global audience demand trends.
