For entertainment executives working at various companies, leveraging demand data can be a powerful tool in making informed content, acquisition, distribution, and programming decisions. Let's examine the use of demand data by looking at the case of "Miss Xv" for the month of December 2023 in Mexico.
Using Parrot Analytics' demand measurement, we can see that "Miss Xv" has 4.3 times the audience demand of the average show in Mexico over the last 30 days. This information can be used for content valuation, as executives can use demand data to determine the dollar value contribution of "Miss Xv" to their platform in Mexico. Additionally, with only 8.6% of all TV shows having this level of demand, it is clear that "Miss Xv" is a popular show.
It is also important to consider the recent trend in demand. The demand for "Miss Xv" has been decreasing recently, dropping in its rank by 150 spots during December in Mexico. Furthermore, audience demand for the show has decreased in Mexico by 8.9% during December. This decrease in demand can be used to inform executives' programming decisions.
Additionally, examining the demand by genre, "Miss Xv" ranks at the 98.6th percentile in the drama genre for the month of December in Mexico. This information can be used by content distributors and production companies to determine what genres are resonating with consumers in the Mexican market, and whether to focus efforts on creating content within the drama genre.
Looking beyond the Mexican market, we can examine the global performance of "Miss Xv" using Parrot Pulse, a measure of performance across six dimensions. We can see that whilst the show's reach, or the number of people expressing demand, is good, its travelability (international demand relative to its home market), momentum (pace of growth), and franchisability (spin-off potential) are all poor. This information can be used by global OTT and SVOD platforms to understand where to focus their efforts on acquiring and distributing titles.
Comparing the performance of "Miss Xv" on a 1-year rolling basis vs the last 30 days, we can see that its peak demand increased by 15.7% in the last 30 days, indicating increased popularity. This information can be used by content creators and distributors to determine if it would be beneficial to monetize the success of the show's increased popularity.
Finally, examining the top 10 global markets where "Miss Xv" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. Executives can use this information to determine the show's potential for global expansion and where to focus their distribution efforts, especially in countries where it performs well, such as Mexico and the United States.
In conclusion, leveraging demand data can help entertainment executives make informed decisions about content, acquisition, distribution, and programming. With information on demand trends, genre ranking, global performance, and regional demand, executives have the tools they need to make data-driven decisions in an ever-changing entertainment landscape.
