In today's global entertainment landscape, using demand data has become more crucial than ever. And for entertainment executives, understanding how to utilize it for content decisions can be the difference between success and failure. We can see an example of that by analyzing "Neon Genesis Evangelion" in Mexico in February 2024.
Firstly, executives can use demand data to evaluate the value of their content library in Mexico to stay competitive. Given that "Neon Genesis Evangelion" has a demand that is 4.3 times higher than the average show in Mexico over the last 30 days, it clearly has a substantial market. Executives can use this data to estimate the cash flow that a title will bring to their platform. Additionally, they can compare the demand of different titles to identify smaller opportunities for acquisition or investment.
Secondly, executives can use this data for distribution decisions. It can help them map the local white spaces, identify platforms with a similar demographic to the "Neon Genesis Evangelion" audience, and assist in identifying the reach of the title in a specific region. In the case of "Neon Genesis Evangelion," the show achieved its peak demand globally in its country of origin, Japan. So executives could use this information to make informed decisions about how to target their marketing campaign towards a specific region.
Lastly, executives can use demand data for programming decisions. For instance, they can use it to streamline their selection processes to acquire or develop new content. By analyzing the top 10 global markets where "Neon Genesis Evangelion" is most in-demand over the last 30 days executives can identify areas where the show has been successful and where similar content may also perform well. They can also use this information to decide what type of content should be produced or acquired to promote global SVOD expansion for their platform.
In conclusion, executives across the entertainment industry can use demand data to gain valuable insights across every stage of their decision-making process. Using the example of "Neon Genesis Evangelion" in Mexico we have seen how a title's demand can be used to make informed content acquisition, distribution, and programming decisions. By using industry-specific metrics like travelability, momentum, longevity, franchisability, and reach, executives can gain an understanding of a title's international demand and use this to make data-driven decisions.
