Demand data metrics can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. For instance, for TV executives interested in content valuation for the Mexican market, the performance of "Reacher" is an excellent case study. "Reacher" is a show about an ex-military officer who finds himself in the middle of a conspiracy in a small town in Georgia. Here are some of the insights that can be gleaned from Parrot Analytics' demand data for the month of January 2024 in Mexico, and how they can help entertainment executives:
- Content valuation: Using Parrot Analytics' content valuation system, executives can evaluate the value of "Reacher" by looking at its global content demand and supply. The show has a demand of 14.3 times the audience demand of the average show in Mexico, which is outstanding. The show has a strong performance in the thriller genre as it ranks at the 100.0th percentile in January, indicating that it has higher demand than 100.0% of all thriller titles in Mexico. Additionally, this demand has been increasing lately compared to the demand in the previous 90 days, making it a promising and valuable title.
- Viewer preferences: Entertainment executives can use audience demand data to determine what the viewers like and tailor their content accordingly. For instance, fans of "Reacher" also like other popular titles such as "Rick And Morty", "The Boys", "The Mandalorian" and others. Being aware of the preferred shows would allow TV executives to identify under-monetized titles and provide insight for content production or acquisition decisions.
- Market-specific trends: Parrot Analytics' Mexico-specific demand data indicates that "Reacher" dropped 35 spots during January in the country. Fortunately, demand spiked in late January, which is an indication that there is still demand for the show. The sensation is not unique to Mexico, as identified by the global demand it generated by the show. Executives can draw lessons from data indicating on periods with high demand to support global SVOD expansion, how much appeal this title has compared to other titles in the genre. Additionally, it can inform the optimal marketing campaign that should be implemented to achieve the highest possible level of engagement and retention, as well as negotiating targets with TV networks and OTT platforms.
- Global performance: By examining the top 10 global markets where "Reacher" is most in-demand over the last 30 days, entertainment executives can determine where to focus their content marketing and advertising campaigns. For example, the US is the top market globally, where the show achieved exceptional audience demand of 37.6x. Canada, the UK, Australia, South Africa, Brazil, Germany, France, and Russia all have global audience demand above the title average, indicating favorable potential for airing the show in these markets.
To conclude, demand data can be used to help entertainment executives gauge the performance of shows and identify opportunities to improve their audience appeal and financial performance. With such insights, executives can make better-informed decisions about content production or strategy, and allocate adequate resources to drive the growth of their businesses forward.
