As an entertainment executive, understanding the performance of a TV show in the market is critical to making informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides valuable insights into a show's demand, performance, and audience reception that can inform executive decision-making.
Looking at "Rebelde Way," Parrot Analytics data shows that this show is performing well in Mexico, with 3.6 times the audience demand of the average show in the country over the last 30 days. This high demand level suggests that investment in licensing this show or producing similar content may be a strategic move given its audience appeal. Parrot Analytics' content valuation system can further shed light on the dollar value contribution of "Rebelde Way" and its potential ROI.
Additionally, audience demand can be analyzed regionally and globally, providing insights into the most popular genres in a given market to help executives make informed content decisions that will resonate with their local audience. By examining the top 10 global markets where "Rebelde Way" has the most demand, entertainment executives could investigate international licensing and distribution opportunities, further increasing the show's ROI.
Furthermore, Parrot Analytics' demand data can inform acquisition and programming decisions. By analyzing this data with respect to specific genres or content types, executives could determine which TV series or films would deliver the most impact on platform subscriber growth, engagement, and retention.
In the case of "Rebelde Way," Parrot Analytics data shows that the show has had a recent increase in demand, indicating potential growth opportunities. The show is popular in multiple territories, including Mexico, Paraguay, Ecuador, Uruguay, Peru, Venezuela, Israel, and Argentina, its number one market, where demand is outstanding. Given the positive performance of the show across different countries, the show would make for a compelling acquisition for any SVO platform looking to expand its market share and attract a global audience.
In conclusion, entertainment executives and companies can use demand data from Parrot Analytics to make data-driven decisions based on consumer interest in current programming or potential new shows. By utilizing audience analysis and demand data across diverse locations, executives can assess the global potential of a piece of content and determine the optimal strategy for content acquisition, distribution, and programming decisions. This approach maximizes audience engagement, retention, and momentum, resulting in a higher ROI for a company's content portfolio.
