As a TV executive, demand data can provide you with valuable insights that can help you make more informed content decisions, including acquisition, distribution, and programming decisions. In the case of "Scorpion" in Mexico during January 2024, the show has a demand that is 3.0 times higher than the average show in Mexico over the last 30 days, indicating good demand for the show. Such demand data can be leveraged towards content valuation as well where Parrot Analytics’ content valuation system can help you estimate the economic value of the show by revealing the dollar value contribution of "Scorpion" to any platform in any region in Mexico.
In terms of programming decisions, rankings can be used as an important metric to analyze the performance of the show. During January 2024 in Mexico, "Scorpion" achieved the peak rank of #255 and moved up in its rank by 105 spots during the month. This suggests an increase in its popularity and appeal towards the Mexican audience. Additionally, the Parrot Pulse for "Scorpion" provided an independent measure of its global performance across six dimensions, including its travelability, longevity, momentum, franchisability, and reach. These dimensions, when analyzed, can provide insight into the show’s strengths and weaknesses to make more informed decisions while executing different strategic moves.
Moreover, a TV executive can learn about the genres and other shows that are favored by the Mexican audience who like "Scorpion" using the demand data. For example, fans of "Scorpion" in Mexico also like "Fear The Walking Dead", "The Blacklist", and "Young Sheldon". This analysis can also help executive make informed acquisition decisions in which title to acquire next for their platform to cater to their audience's preferences.
Likewise, analyzing the show's global demand across the top 10 global markets, including The United States, Russia, Netherlands, South Africa, Brazil, United Kingdom, Canada, China, can help you identify the potential growth markets and areas to focus on while creating promotional strategies for the show. As the show’s demand exceeds the average TV show demand in each of these markets, it is a clear sign that the show has a global appeal and hence can be leveraged as an opportunity for distribution and retaining or attracting subscribers to your platform.
The data also showed that "Scorpion" has higher demand for the last 30 days than on a rolling one-year basis. This indicates an increase in the show's popularity that could be leveraged while executing programming or acquisition strategies.
Finally, the demand data can be used to drive further engagement with the show on the platform. It uncovers under-monetized titles which tells us about potential new opportunity markets for content distribution. For instance, as demand for "Scorpion" has spiked in late January 2024 in Mexico, backed with the fact that its demand is increasing recently in Mexico by 14.1%, it might be an opportune time to release the seasons on a streaming platform. Demand also helps in making decisions concerning subscriber retention and acquisition as you can decide which titles to buy to keep current audiences happy or grow your audience further.
