As an entertainment executive, you constantly need to make decisions about content acquisition, distribution, and programming based on current audience demand. In this article, we will explore how demand data for "Secrets Of Playboy" in Mexico in December 2023 can help inform your content decisions and illustrate how demand relates to content valuation using the Parrot Analytics content valuation system.
"Secrets Of Playboy" has had a good level of audience demand in Mexico over the last 30 days – 3.9 times the average show in the country. This show's demand has been steadily increasing with a 41.0% rise in December. Currently, only 8.6% of all TV shows have the level of demand "Secrets Of Playboy" does, making it a valuable asset for a streaming platform.
The Parrot Pulse for "Secrets Of Playboy" reveals that it has good global demand across all platforms and good momentum in December, while travelability and franchisability are okay and poor, respectively. However, it shows poor reach. The United States was the #1 market for "Secrets Of Playboy" globally, with 4.5x audience demand compared to the market average. Brazil ranks second with good demand.
Using demand data to calculate content valuation can help you determine how much a TV series is worth and how much it will contribute to a platform's revenue. The Parrot Analytics content valuation system provides an economic valuation of content powered by global content demand and supply data. As per our system, "Secrets Of Playboy" contributed a good dollar value to the platform, where it is available in Mexico. It is essential to assess a TV series' ability to drive subscriptions and mitigate churn. By using Parrot Analytics demand data, TV executives can measure a TV series' ability to do so and determine the value it provides to the platform.
Additionally, "Secrets Of Playboy" is part of the documentary genre and ranks at the 99.7th percentile in Mexico, indicating that it has higher demand than 99.7% of all documentary titles in the country. Fans of "Secrets Of Playboy" also tend to enjoy shows like "Black Mirror" and "Accused: Guilty Or Innocent?", among others, which can help streaming platforms inform their programming decisions.
This show's performance has been steadily increasing since its release, and we observed a 13.5% increase in demand in the last 30 days. Its peak demand was 6.5 times the average over the course of the entire year, while it currently peaks at 5.6 times the average in the last 30 days. By analyzing such data, you can understand how well the show has held up since its premiere and how much marketing spend it requires.
In conclusion, demand data from Parrot Analytics can inform strategic decision-making by entertainment executives by answering questions like content valuation, subscriber acquisition, retention, release strategy, scalability, and pre-release marketing, among others. The insights from "Secrets Of Playboy" in Mexico have shown that audience demand is good and rising, highlighting its value as a content asset for streaming platforms.
