As an entertainment executive, show "Showmatch (Bailando Por Un Sueño)" recently garnered 2.5 times the audience demand of the average TV show in Mexico over the last 30 days. Although the demand has been decreasing recently, it still remains good and only 8.6% of all TV shows have this level of demand. These metrics are vital in content valuation to determine the worth of the show on a particular platform. Demand data can help in answering various important strategic decision-making questions as given below:
1. Content valuation: The demand-based content valuation system can reveal the dollar value contribution of any title to any platform in any region. Based on the demand data of the "Showmatch (Bailando Por Un Sueño)," it can be concluded that it has reasonable value on any platform in Mexico.
2. Subscriber Acquisition and Retention: Demand data can help in deciding the appropriate titles that should be bought to grow or maintain an audience. As "Showmatch (Bailando Por Un Sueño)" has good demand in Mexico, it can help in subscriber acquisition and retention for any platform in Mexico.
3. Competitive Benchmarking: As demand data can inform how well a show performs against other titles available on the market, it helps in competitive benchmarking. In the case of "Showmatch (Bailando Por Un Sueño)," it outperformed the average TV show demand in the top 10 global markets where it is most in-demand.
4. Longevity: The demand data can help in estimating how well a show can perform over time based on audience demand. For "Showmatch (Bailando Por Un Sueño)," the longevity is good based on the maintained demand over time.
5. Affinity Analysis: Demand data can help determine the best talent, brand, or TV show to partner with to expand the audience for the show based on viewer preferences. Analyzing viewer preferences will assist in making informed entertainment talent agency decisions.
Furthermore, demand data can inform scalable concept testing, supply, and demand decisions. It can uncover under-monetized titles, enable optimal release strategy, and pricing, help map local whitespaces, power discovery, and recommendations. Demand data can help decide how funds can be allocated to maximize future content investments, aid global SVOD expansion, select IP to develop into a franchise or create spin-offs.
In conclusion, demand data can have a tremendous impact on TV executives' strategic decision-making processes. With the help of demand data, executives can estimate a title’s value, identify new market opportunities, decide on acquisition and distribution decisions, and keep the fan engaged with the content on their platform. As "Showmatch (Bailando Por Un Sueño)" has a good demand, it can be considered a valuable addition on any platform in Mexico.
