As an entertainment executive, using demand data provided by Parrot Analytics for the TV series “Smallville” can help in making more informed acquisition, distribution, investment, and programming decisions. For example, the demand data reveals that "Smallville" has a demand several times higher than the average show in Mexico, indicating that the show is popular in the region. This information can be useful for the headlines of a promocional campaign, merchandise production, or even consider licensing the title for the region. Moreover, the increased demand for the show over the past 30 days suggests that it may have had recent activities that caused a buzz among fans and could assist in determining a promotional strategy to boost the global relevance of the show.
Additionally, the data also shows the travelability and international demand for the show, meaning that it may possess additional value when exploring overseas potential. It’s clear from the results that it is generating significant engagement in countries like the United States and Brazil, which can be factored into a programming decision wherein licensing and distribution of the content can optimize results in these countries more effectively.
The analysis revealed that Smallville's demand in Mexico was 25% of its home country, the United States, which can also inform expansion strategies beyond Mexico for the show. It is fascinating how bringing data and context together can determine the feasibility of a licensing agreement or investment in expanding the IP to other countries.
Furthermore, understanding a show's audience demand and taste clusters and comparing them to those of similar TV series can greatly aid in the decision-making process. For instance, "Smallville" fans also like "Hardcore Pawn", "Weeds", and other titles that can be auditioned for acquisitions or investments if they have a lower investment threshold or can relate well to “Smallville’s” audience demands.
In conclusion, using Parrot Analytics' demand data provides valuable insights into marketing, distribution, and investment strategies for entertainment executives. With accurate data on factors such as audience demand, momentum, travelability, franchisability, reach, and longevity, stakeholders can make informed decisions concerning acquisition, distribution, and production of content. By incorporating this demand-based approach to content valuation, the rationale behind allocation of funds, pricing, and optimizing for future content can be grounded in reality instead of relying on intuition, tradition, or past experiences.
