As an entertainment executive, you may wonder how you can make more informed decisions about content valuation, programming, acquisition, or distribution. Demand data can provide insights into audience preferences, helping you to allocate resources more effectively and make better decisions.
Using the example of "Station 19" in February 2024 in Mexico, we can see how audience demand data can be used to inform content decision-making. Firstly, the show's high demand in Mexico of 3.4 times the average TV show indicates that it has a dedicated audience in the country. This demand has also been increasing recently, indicating that there is still room for growth.
The show's rank of #267 in Mexico and 98.4th percentile in the romance genre further demonstrate its popularity among audiences. This information can be used to evaluate the show's content valuation and determine its earning potential.
Understanding the audience's preferences and other shows they are interested in - such as "Chicago Fire", "The Rookie", and "Australian Survivor" - can also help inform programming and acquisition decisions. The show's strong momentum, outstanding longevity, and spin-off potential suggest that "Station 19" could be a valuable asset for any platform or network looking to attract and maintain an engaged audience.
The show's international performance, as measured by its travelability and reach, is also noteworthy. By evaluating the top 10 global markets where "Station 19" is most in-demand, executives can gain insights into potential new markets or where to prioritize distribution efforts. For example, demand for "Station 19" is outstanding in the United States, Brazil, and the United Kingdom, suggesting that these countries could be a key target for marketing and distribution.
Overall, demand data provides a powerful tool for entertainment executives looking to make more informed content decisions. By using Parrot Analytics' content valuation system, executives can quantify the dollar value contribution of any title, to any platform, in any region. This data can help inform decisions on how much to spend on content, which titles to acquire or produce, how to optimize release strategies and pricing, and much more.
