Using demand data from Parrot Analytics can assist entertainment executives in making better content decisions that will result in increased popularity and demand for their shows. Let's explore how demand data for "That '70s Show" during January 2024 in Mexico can answer some of the important questions for these executives.
One of the essential questions that executives might have is whether their show is worth investing in or acquiring. Demand data can provide content valuation and reveal the dollar value of a title to any platform in any region. Parrot Analytics' content valuation system is powered by global content demand and supply and can help determine how much to spend on content.
Another question that entertainment executives might have is how a show is performing in the market. For example, with "That '70s Show," the demand data analysis reveals that it had 3.4 times the audience demand level as compared to the average show in Mexico over the last 30 days. This means that the content is in high demand, and only 8.6% of all TV shows have this level of demand. Moreover, demand for the show has been increasing recently, indicating its growing popularity.
Entertainment executives might also be interested in understanding the global performance of their content across key markets. Using the top 10 global markets where "That '70s Show" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. For instance, the show is hugely popular in the United States with an audience demand of 7.9 times in comparison to the average show. Executives can use this data to understand which markets are growing or diminishing in popularity.
Another critical question for executives is how they can retain current subscribers while attracting new audiences. Using the "That '70s Show" demand data for January 2024 in Mexico, we see that the show's audience demand decreased by 53.3%, indicating a possible decrease in subscribers during that month. Executives can use this information to make programming decisions that reactivate subscribers.
Finally, executives can use demand data to optimize marketing campaigns for their content ahead of the premiere. By comparing the show's performance on a rolling year basis versus the last 30 days in the example of "That '70s Show," we find that the audience's demand peaked at 6.0 times the average in the last 30 days, indicating an increase in the show's popularity during that time. With this data, executives can optimize their marketing campaigns around the show's peak periods and generate more significant hype around those times.
In summary, demand data, such as the example of "That '70s Show" in Mexico during January 2024, can assist entertainment industry executives in making more informed decisions when it comes to content valuation, acquisitions, distribution and programming. With demand data, executives can understand how well their content is being received in the market and which markets are growing or declining in popularity, inform marketing campaigns, and understand how they can retain their audiences.
