If you're an entertainment executive looking to make more informed decisions on content, acquisition, distribution, or programming, demand data can provide valuable insights. Let's explore how demand data in conjunction with specific insights on "The Book of Boba Fett" can help inform your decision-making.
First, analyzing demand data on "The Book of Boba Fett" in Mexico over the last 30 days can indicate how well the show is performing and possible areas for improvement. For example, the show has 4.4 times the audience demand of the average show in Mexico, and the show ranks at the 97.3th percentile in the adventure genre in January. The peak rank of the show was #292 in Mexico, but it dropped by 38 spots during January.
You can also use demand data to compare the performance of "The Book of Boba Fett" over time to see if the show is gaining or losing popularity. Although the show has been decreasing recently, its demand has increased in the last 30 days, with a 29.8% increase in peak demand compared to its last year's performance. The show's average demand over the last 30 days was 4.4 times the title average, indicating that the show has increased in popularity.
Demand data can also provide insight into the type of viewership that the show attracts, as well as audience affinities. Fans of "The Book of Boba Fett" in Mexico also liked other shows like "Obi-wan Kenobi," "Andor," and "Star Wars: The Bad Batch." This information can help you target similar titles to attract and maintain viewership.
In addition to using demand data to inform content and programming decisions, it can also provide valuable intel for licensing and distribution arrangements. You can quantify the platform-specific marginal revenue contribution and estimate the value of titles to determine how much to spend on content or how much to charge for licensing rights. The demand for the "The Book of Boba Fett" in Mexico was 28% of the demand in its country of origin, indicating the show has strong travelability(zoning potential).
Looking beyond Mexico, The Parrot Pulse for "The Book Of Boba Fett" indicates that the show has outstanding demand worldwide across all platforms. Its longevity, momentum, franchisability, and reach are all outstanding. It also outperforms the demand of the average TV show in each of the top 10 global markets where the show is in-demand.
Therefore, demand data can inform strategic decisions about content, acquisition, distribution, and programming for executives, making it an invaluable tool for content valuation and decision-making.
