As an entertainment executive, understanding audience demand data is essential to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' data on "The Challenge" can be used as an example to showcase how demand data can be used for decision-making.
Content Valuation: By using the demand data provided by Parrot Analytics, an entertainment executive can device the value of the show in a particular market. "The Challenge" has an audience demand of 2.0 times the average show in Mexico over the last 30 days, indicating that it is in good demand. It is ranked at #299 in Mexico, which moved up in rank by 2261 spots during January. Additionally, the show’s recent upward trend in demand (1.0 times the average over the last 90 days) indicates its increasing popularity. These factors can be used to assess the show’s present value in the market.
Acquisition and Distribution: "The Challenge" is performing well in Mexico, ranking at the 98.3rd percentile of all reality titles in the country. Fan affinity for the show reveals ten popular shows, which can be used to assess the audience's preferences. This data can be used to identify similar content that may appeal to the same audience segment and plan the appropriate marketing and distribution strategies accordingly.
Programming Decisions: Comparing the show’s performance on a rolling year basis versus the last 30 days reveals that the show's peak demand in the last 30 days was 5.5 times the average, compared to its rolling average of 0.6 times the average, indicating its increased popularity recently. Furthermore, by examining the show's top 10 markets, it has outperformed the demand of the average TV show in each, revealing the show’s global appeal. "The Challenge" performance internationally can be used to help make programming decisions and inform content investments.
The Parrot Pulse: The Parrot Pulse ratings for "The Challenge" reveal that it has outstanding worldwide audience demand on all platforms, exceptional longevity, outstanding momentum, and good spin-off potential. Fan demand for "The Challenge" in Mexico increased by 119.9% in January, indicating its increasing popularity in the country. This information can be used to inform strategy around marketing, investment, and potential regional expansions.
In conclusion, demand data from sources like Parrot Analytics can enable entertainment executives to make smart, data-driven decisions regarding content, acquisition, distribution, and programming. Using the example "The Challenge," entertainment executives can assess the show’s value in a particular market, identify audience preferences, evaluate potential international expansion, and optimize marketing strategies. Leveraging advanced demand data from sources like Parrot Analytics will help entertainment executives make informed decisions in an industry that is increasingly being transformed by rapidly evolving audience tastes and preferences.
