As a TV executive, you likely face challenges in making informed content, acquisition, distribution, or programming decisions. One of the keys to addressing these challenges is utilizing data to gain insights into what audiences want. This is where demand data becomes particularly valuable.
Let's take "The Legend Of Vox Machina" as an example. This show has been gaining in popularity in Mexico, with a 2.3 times higher audience demand than the average show in the country over the last 30 days. This suggests that audiences in Mexico are more interested in watching this show than most other TV programs and indicates that it could be a valuable addition to any streaming platform's library.
Furthermore, the show experienced a sharp increase in demand towards the end of January, which suggests that there may have been a specific event or promotion that sparked this uptick. Understanding the drivers of audience demand in this way can help you make more informed distribution decisions, as you can better identify shows that have the potential to garner large, passionate fanbases.
The Parrot Pulse is another useful tool for making informed content decisions. For "The Legend Of Vox Machina," the show has strong performance across all six of the Pulse's dimensions, including outstanding audience demand, good franchisability, and good reach. This indicates that there may be potential for spin-offs or merchandise related to the show, and that it could have broad appeal.
By examining the top 10 global markets for "The Legend Of Vox Machina" we can see that the show is in high demand in each of these markets, including the US, where it has a particularly strong following. This insight can be used to help determine where to best market or distribute a show globally.
Finally, the show's rolling year performance and comparison to similar titles over the last 30 days are crucial metrics. By tracking performance over time, you can identify trends and make more informed decisions about which shows to invest in. The fact that "The Legend Of Vox Machina" has increased in popularity over the last 30 days suggests that there may be a significant amount of hype surrounding it and that this is a title worth paying attention to.
Ultimately, by utilizing demand data and other insights, TV executives can make more informed decisions about content, acquisition, distribution, and programming that will help them stay ahead of the rapidly-evolving entertainment landscape. Furthermore, demand data can provide crucial inputs for content valuation to determine the dollar value contribution of a title, to any platform, in any region.
