Demand data is a powerful tool that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Let's take "The Loop" as an example of how demand data can be leveraged.
One way demand data can be used is for content valuation. By analyzing the demand for a show like "The Loop," executives can calculate its dollar value contribution to any platform in any region. They can also determine how much to spend on content by assessing the platform-specific marginal revenue contribution.
Additionally, demand data can help executives identify the most popular shows in a market or on a global scale. For example, in Mexico, "The Loop" has three times the audience demand of the average show. Demand for the show has been increasing recently, making it a promising opportunity for investment.
Executives can also use demand data to make decisions about supply and demand. They can identify which types of content exhibit opportunities for acquisition or production, like "The Loop," which has seen a 10.4% increase in demand in Mexico in December.
Furthermore, demand data can inform decisions about subscriber retention and acquisition. For example, executives can use "The Loop" and other popular shows as a strategy to keep current audiences happy and attract new subscribers to their platforms.
Demand data also provides insights into optimal release strategies, pricing, and marketing. For instance, executives can examine the demand spikes for "The Loop" to determine the best time to launch promotional campaigns and release new episodes.
Moreover, demand data can help executives benchmark their content against the market and uncover under-monetized titles like "The Loop." They can identify new opportunity markets for content distribution and find ways to increase engagement and retain customers.
Demand data can also help executives make decisions about franchisability. They can identify which titles have spin-off potential and select IP to develop into a franchise or create spin-offs.
In summary, demand data is a valuable resource for entertainment executives in making strategic decisions about content and programming, distribution, acquisition, and more. By leveraging demand data, executives can calculate the value of their content, identify popular content and new opportunities, map local whitespace, create optimal marketing strategies, and more. "The Loop" provides an excellent example of how demand data can be analyzed to make informed content decisions.
