As an entertainment executive, understanding audience demand data is crucial for making informed content decisions. By examining the example of "The Orville," we can illustrate how demand data can be used to help with content valuation, acquisition, distribution, and programming decisions.
Firstly, demand data can be used to determine a show's value to a platform. A content valuation system like Parrot Analytics' can reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the demand data for "The Orville" in Mexico, we can see that it has 3.0 times the audience demand of the average show, which is good and indicates that the show has value in this market. "The Orville" also has a higher demand than 97.8% of all drama titles in Mexico, further emphasizing its value. However, the fact that demand has decreased by 46.5% in January 2024 suggests that the show's value may be declining, at least for the time being.
Demand data can also inform acquisition decisions. Since "The Orville" is a science-fiction comedy-drama, data about other shows that fans of "The Orville" also like can be used to identify potential acquisition targets. For example, we can see from the data that shows like "Star Trek: Lower Decks", "Rick And Morty", "The Boys", and "Star Trek: Picard" are also popular with "The Orville" fans. This information could be used to determine which shows to acquire or commission based on their similarity to "The Orville" and potential to appeal to the same audience.
Furthermore, demand data can inform distribution and programming decisions. By examining the top 10 global markets where "The Orville" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. Therefore, it could be worthwhile for a distribution or programming executive to consider making "The Orville" available to these markets if it isn't already. On the other hand, tracking the decline in demand in Mexico can help execs make informed programming decisions in the region. Since the show's demand has declined, execs can use demand data to analyze the time series of popularity, and understand why the demand for the show is declining and whether the reasons are unique to this market.
Finally, demand data can be used to inform content decisions, such as whether to continue, cancel, or renew a show. In the case of "The Orville," the data reveals that the show has outstanding longevity and franchising potential. This means that both fans and potential franchise partners are sustainably interested in the show, and exploiting that through franchising or further seasons of the main show might be a great idea for the studio or any platform that distributes the show. However, the declining trend in demand in Mexico could be cause for concern, and therefore Parrot Analytics' demand data can help make informed decisions when it comes to renewing the show in this market.
In conclusion, demand data can be a powerful tool for making informed content, acquisition, distribution, and programming decisions. The example of "The Orville" shows how analyzing demand data can help with content valuation, acquisition, distribution, and programming decisions, ultimately leading to more successful entertainment offerings.
