TV executives today are faced with many challenges and opportunities, one of which is how to use data-driven insights to make informed content decisions. Parrot Analytics, the leading provider of global audience demand data and analytics solutions, can help businesses across the entertainment industry to optimize their decision-making processes using data.
For example, let's consider the case of "The Other Two", a TV series that has been in the market since 2019 and was analyzed for the month of December 2023 in Mexico. According to our data, this show had 3.1 times the audience demand of the average show in Mexico over the last 30 days, with only 8.6% of all TV shows having this level of demand. Additionally, the show's demand increased by 26.9% in late December 2023 compared to its demand over the last 90 days, indicating a growing trend.
Using demand data, TV executives can determine how much to spend on content. Parrot Analytics content valuation system calculates the economic value of content powered by global content demand and supply. Parrot Analytics content valuation provides an accurate dollar value contribution of any title to any platform in any region. TV executives can use this data-driven insight to evaluate whether "The Other Two" show is worth investing in or incorporating into their content library.
Moreover, the data we have gathered on "The Other Two" can be useful for TV executives in charge of programming decisions. By analyzing the show's competitiveness with other comedies in Mexico, which is ranked at the 97.6th percentile, we can infer that it is a strong contender for audiences seeking this genre. TV executives can also use demand data to inform a show's release strategy, pricing, and marketing campaigns ahead of premieres, ensuring its maximum impact while minimizing the costs.
Finally, TV executives can use demand data to determine which titles should be acquired by their platform or distributed to retain and acquire subscribers. Our analysis shows that "The Other Two" has a good travelability score, indicating its potential to support global SVOD expansion. Additionally, the show has an outstanding level of audience demand in the United States, its home market, and in Canada. In other markets, the show's demand is good to outstanding, demonstrating its appeal to diverse audiences worldwide.
In conclusion, the analysis of "The Other Two" in Mexico in December 2023 provides compelling evidence of the ability of demand data to help TV executives make more informed content decisions. From content valuation to programming decisions and distribution, demand data provides valuable insights for strategic decision-making. TV executives must embrace the benefits of data-driven insights provided by Parrot Analytics to remain competitive in today's complex entertainment market.
