As a TV executive, it's important to have access to reliable data that can inform content, acquisition, distribution, and programming decisions. Demand data is a powerful tool that can provide insights into audience preferences and help you make more informed decisions. Let's take a look at how demand data for "The Owl House" in Mexico during October 2023 can provide valuable insights.
Content Valuation: Using Parrot Analytics demand data, you can calculate the dollar value contribution of any title, to any platform, in any region. By analyzing the demand for "The Owl House" in Mexico during October 2023, you can better understand how much the show is worth to a streaming platform or TV network. The show had 10.6 times the audience demand of the average show in Mexico over the last 30 days, which is outstanding. This indicates that the show is popular and could potentially be a valuable asset to a platform or network.
Programming Decisions: Demand data can help you make programming decisions by identifying which genres and shows are resonating most with your audience. In Mexico during October 2023, "The Owl House" was in the 99.1th percentile in the family genre, indicating that it has higher demand than 99.1% of all family titles in Mexico. Moreover, by looking at the top 10 global markets where "The Owl House" is most in-demand over the last 30 days, you can get ideas for programming that will be popular in these markets. For example, the United States is "The Owl House"'s number one market globally.
Acquisition Decisions: Demand data can also help you make acquisition decisions by identifying which titles will be popular with your audience and attract new subscribers to your platform. For example, in Mexico, "The Owl House" achieved the peak rank of #54 during October 2023. Additionally, the show's demand spiked in late October 2023, suggesting that there is significant interest in the show at the moment. By taking advantage of these spikes in demand, you can acquire content that is likely to be popular with your audience.
Distribution Decisions: Demand data can help you make distribution decisions by identifying which platforms should be targeted for distribution of your content. By examining the top 10 global markets where "The Owl House" is most in-demand over the last 30 days, you can identify where the show is popular and which platforms are likely to be successful. For example, the show achieved outstanding audience demand of 20.9x in the United States.
Content Valuation: Additionally, by looking at the demand for "The Owl House" over a longer period, you can take into account important factors such as momentum and longevity. For example, although the demand for the show has decreased in Mexico by 5.8% during October 2023, the show's longevity and momentum are considered outstanding.
In conclusion, by analyzing Parrot Analytics demand data for "The Owl House" in Mexico during October 2023, TV executives can make more informed content, acquisition, distribution, and programming decisions. Demand data can provide valuable insights into audience preferences and help you identify which titles will be popular with your audience and attract new subscribers to your platform.
