As a TV executive or content stakeholder, Parrot Analytics' demand data provides you with invaluable insights when making strategic decisions. With the example of "Unplugged" in Mexico, we can see how demand data can help you make informed content, acquisition, distribution, and programming decisions.
Content Valuation: When assessing the value of a piece of content, it's essential to evaluate how popular it is with the audience. By looking at the demand data for "Unplugged" over 30 days and one year, you can see that although demand for the show has decreased slightly during the month, the show still has 11.5 times the audience demand of the average show in Mexico, suggesting the show is still in high demand. This high demand provides the basis for valuable content that has the potential to attract a large audience.
Acquisition Decisions: As an acquisition executive, it's essential to identify which titles are likely to drive engagement and subscriptions for your platform. With "Unplugged," it's clear that the show is in high demand across multiple markets, including Mexico, the United States, Switzerland, Chile, Argentina, Austria, Germany, Denmark, and Ireland. Therefore, acquiring this content could represent a worthwhile investment, which in turn will increase your catalogue.
Distribution Decisions: You may be looking to distribute your content on diverse platforms that would benefit from your content. The worldwide and international travelability demand for "Unplugged" is outstanding. This indicates that the show has appeal globally, and it has high audience demand in Mexico, the United States, Switzerland, Chile, Argentina, Austria, Germany, Denmark, and Ireland. Therefore, it may be worth considering distributing the series in these markets to maximize its potential.
Programming Decisions: As a programming executive, you should be interested in titles that resonate most with your audience's current preferences. The metadata analysis of "Unplugged" indicates that the show is most popular among the documentary category, which provides you with useful insight into audience preferences. You can also leverage the list of the ten shows fans of "Unplugged" like to identify potential complementary content that could acquire or retain subscribers to your SVOD service.
Demand data provides TV executives with a comprehensive understanding of an audience and helps identify areas of opportunity. The insights on the show from the Parrot Pulse further provides a global performance scorecard across six dimensions, which we can use to make more informed content decisions.
In conclusion, the demand data surrounding "Unplugged" in Mexico provides numerous insights that can be used to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data signals opportunities and provides vital information to assess the commercial value of your content. By leveraging this data, you can acquire and distribute content that resonates with your audience preferences and will drive subscriptions and reduce churn.
