As an entertainment executive, you may be faced with decisions surrounding content valuation, acquisition, distribution, and programming. With the help of demand data, you can make more informed decisions regarding these matters.
Looking at the example of "Sanctuary" in Russia, we can see how demand data can be crucial to understanding audience interest and engagement. "Sanctuary" achieved outstanding demand of 12.6 times the average show in Russia over the last 30 days, with only 2.7% of TV shows reaching this level of demand. This information is valuable when considering content valuation, as it shows the potential worth of the series to any platform in Russia.
Additionally, we can examine the show's audience interests and preferences. Popular shows that "Sanctuary" fans also enjoy include "Loki," "Stargate SG-1," and "The Mandalorian." By understanding these viewing patterns, content acquisition decisions can be made with greater insight into viewer demands.
The Parrot Pulse, which measures global performance across six dimensions, can provide insight into the potential of a show. For "Sanctuary," the worldwide audience demand was good, travelability was okay, longevity was good, momentum was okay, franchisability was poor, and reach was okay. Understanding these dimensions can help determine whether to invest in a particular show for distribution and programming decisions.
By comparing a show's performance over a 1-year rolling basis versus the last 30 days, executives can gain useful insights into audience engagement. For "Sanctuary," although its peak demand was 12.3 times the average over the entire year, it peaked at 12.9 times the average in the last 30 days, indicating increased popularity.
Geographic data is also useful in determining the show's potential appeal in different markets. "Sanctuary" was most in-demand in Russia, achieving demand 6.6 times the average TV show, and followed by Ukraine, Canada, Australia, the United States, the United Kingdom, Ireland, Germany, and the Netherlands in order of demand. Understanding the specific regions where a show is popular can influence marketing campaigns and potential distribution deals.
In conclusion, demand data is a valuable tool for entertainment executives in content valuation, acquisition, distribution, and programming decisions. By analyzing audience interests, global performance, and geographic data, executives can make informed decisions and capitalize on audience engagement.
