As an entertainment executive, you are constantly looking for ways to make informed decisions regarding your content. One crucial tool in your decision-making process is demand data, which unveils what audiences want to watch and how much they want to watch it. For instance, take the case of “The Crown” in Russia during October 2023.
One important aspect of content valuation is to estimate the worth of a content library to a platform over time. Demanding data enables you to determine how much a TV series or an entire library is worth to any platform in any region. The outstanding audience demand for "The Crown" in Russia makes it highly valuable, and you can see content valuation using demand data to understand how much the show is worth.
To further increase engagement and retain audiences, the data enables you to know which titles should be bought or refused. You can use demand data to decide which shows will make people happy and which will attract new subscribers to your platform. For example, "The Crown" has increased its demand in Russia by 11.1% in October 2023, proving that it's currently retaining audiences and attracting new ones.
Another important aspect of demand data is competitive benchmarking. In this context, you can compare "The Crown" against other available titles on the market. Doing so would reveal that the show has 13.8 times the audience demand of the average show in Russia within the last 30 days. Only 2.7% of all TV shows have such high demand, which shows the strong competition on the market.
Complementary to programming decisions, demand data can also be used for acquisition decisions. For example, by understanding that "The Crown" is popular in Russia, Bulgaria, China, Canada, the United Kingdom, and the United States, you could conclude that the show may be a worthwhile acquisition for your local platform or network.
Finally, demand data informs decisions on supply and demand. As a TV executive, you can leverage data to assess what type(s) of content represent an opportunity to acquire or produce. For instance, using the example of "The Crown," you can see that the history genre is highly popular in Russia, with "The Crown" ranking at the 99.4th percentile. Thus, it would make sense to invest in more historical titles if expanding your offering in this region.
In summary, demand data is crucial for making informed decisions as an entertainment executive. It helps you to evaluate the value of content to any platform or network, to benchmark against competitors, retain and attract audiences, decide which titles for acquisition, and gauge what genre or content type to produce or acquire. And with information about "The Crown" in October 2023 in Russia, you can see how demand data can help guide your strategic decision-making process.
