For entertainment executives looking to make more informed content decisions, demand data offers an objective, data-driven approach to assessing the audience's interest in particular shows or genres. Let's examine how demand data for "Babylon Berlin" can provide valuable insights for making informed decisions.
Content Valuation: Based on the demand data, executives can assess the value of "Babylon Berlin" as an acquisition-driving or churn-reducing title. The show has performed well in Turkey, with 2.3 times the audience demand of an average show in the last 30 days. Its global performance across six dimensions, as measured by Parrot Pulse, reveals outstanding worldwide audience demand across all platforms, good travelability, outstanding longevity and momentum, good franchisability (spin-off potential) and good reach.
Target Market Identification: Executives can use demand data to identify the show's most in-demand markets, such as Germany, China, Russia, Italy, Netherlands, France, the United States, Brazil, and Sweden. This information can help in making strategic decisions concerning acquisition, marketing, and distribution.
Genre Popularity: As a period crime drama, "Babylon Berlin" has proven to be popular with fans of the comedy genre, ranking in the 98.0th percentile in Turkey in December. The executives can use this information to assess the potential of similar genre shows and how they may perform in the Turkish market.
Competitive Benchmarking: The executives can use demand data to compare "Babylon Berlin" against other titles available on the market. This can provide a deeper understanding of the show's audience's preferences and tastes, helping them to plan strategic content acquisition and development.
Content Discovery and Recommendations: Executives can use demand data to ensure "Babylon Berlin" is being seen by the right audience on the platform. By assessing audience preferences and behavior, the executives can identify other shows that viewers of "Babylon Berlin" have watched, such as "The Lord Of The Rings: The Rings Of Power", "Tulsa King", "The Mandalorian", "Ahsoka", "Better Call Saul", "Obi-wan Kenobi", "Black Mirror", "Modern Marvels", and "Succession". Recommendations can be made based on these shows to increase viewer engagement and retention.
In conclusion, by analyzing "Babylon Berlin" using demand data, executives can make more informed decisions around acquisitions, content development, marketing, and distribution. The assessment of the show's global performance across six dimensions, with the inclusion of content valuation demonstrates that using demand data assists in objective economic-based valuations to support decision making on singular titles and library portfolios. This data improves decision making, empowering the executives to make more successful outcomes by using objective data-driven insights.
