As an entertainment executive, using demand data can be an excellent tool to make informed content, acquisition, distribution, or programming decisions. Understanding how demand data relates to content valuation helps to determine the market value of a series, and Parrot Analytics' content valuation system utilizes demand data to reveal a dollar value contribution of any title, to any platform, in any region.
For example, let's examine the Turkish audience demand for Ben 10 (2016) in January 2024. The show has an exceptional audience demand, with 7.7 times the audience demand of the average show in Turkey over the last 30 days, and only 8.6% of all TV shows have this level of demand. The show also experiences an upward trend in demand when compared to its demand 90 days ago. This can mean that it is an excellent investment opportunity as it is a popular show.
Furthermore, Ben 10 (2016) stands out in the genre of comedy and has exceeded 99.3% of all other comedy titles in Turkey in January. The show's high rank implies that it has an ardent audience following and may bring new subscribers to the OTT platform or SVOD service.
Demand data reveals other TV series that Ben 10 (2016) fans also like, which can provide content acquisition ideas. Executives can acquire shows that are similar to Ben 10 (2016) and appeal to an existing audience.
Parrot Analytics also provides a global performance measure across different dimensions, including longevity and momentum, to help executives determine how much global appeal a show has and how long it can maintain its audience's interest. In this case, the Parrot Pulse for Ben 10 (2016) is outstanding across most dimensions, indicating that the show has great spin-off potential.
Executives can use the performance results across different markets to optimize their global market strategy. They can use these results to identify countries where Ben 10 (2016) is in high demand, such as the United States and Brazil, as these are ideal markets to launch the show.
Demand data not only helps executives in decision making but enables them to craft a marketing campaign that can tap the show's popularity to attract a new audience or retain current ones. Understanding the demand data for a specific show can aid executives in assessing cannibalization of audiences if a title is available on multiple services and, therefore, assess the value of exclusivity.
In conclusion, understanding audience demand data can provide insight to executives across multiple dimensions of their business, from programming and content acquisition to distribution and marketing. Parrot Analytics' demand data can help executives make informed decisions and craft the best strategies for their market niche.
