As an entertainment executive, understanding audience demand is crucial to making informed content and programming decisions. Let's take a look at "Cocomelon" as an example of how using audience demand data can help in content acquisition, distribution, and programming decisions.
One of the most important things that demand data can reveal is how popular a show is relative to other titles in the market. For example, "Cocomelon" has had an outstanding demand of 11.2 times the average show in Turkey over the last 30 days, which is significantly higher than the average title. This data can be used by SVOD platforms, TV series financing companies, and content distributors in Turkey to make informed decisions about acquiring or distributing the show.
Data on audience demand can also inform programming decisions. For instance, producers can analyze which elements of existing content fans like the most, and thereby optimize upcoming productions for success. By examining the top 10 global markets where "Cocomelon" is most in-demand over the last 30 days, we find that the United States is the show's number one market globally, followed by Pakistan. This information allows executives to make informed decisions about where and when to release "Cocomelon" in these markets.
Demand data also helps entertainment talent agencies advise their clients on the best partnerships. For example, demand can quantify which TV shows or brands a specific talent or IP can be paired with to expand the audience.
Valuing content is also a key component of content acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system, which uses demand data, reveals the dollar value contribution of any content to any platform in any region. For instance, the increasing demand for "Cocomelon" in Turkey over the last month indicates that the show's value is increasing, potentially making it more expensive to acquire. Similarly, the data can be used to assess "Cocomelon"'s ability to drive subscriptions and reduce churn for SVOD platforms and linear networks, thereby informing whether or not to license the show.
Finally, demand data enables executives to make strategic decisions concerning supply and demand. For instance, if a specific genre is resonating more with the audience, executives can focus on producing or acquiring more content in that genre. Similarly, if a title is performing well in a specific market or region, entertainment companies and content distributors can find new opportunity markets for content distribution.
In summary, using audience demand data can help entertainment executives make more informed content acquisition, distribution, and programming decisions. It can inform decisions about valuing content and finding new opportunity markets. By analyzing shows like "Cocomelon", executives can make data-driven decisions to improve the performance of their content and platforms.
