Are you an entertainment executive looking for data-driven insights to make more informed content, acquisition, distribution, or programming decisions? Look no further than Parrot Analytics' demand data. Let's take a look at how our demand data can be used in strategic decision-making for "Eureka", a popular American TV show:
- Content valuation: Parrot Analytics' content valuation system can be used with demand data to quantify the dollar value contribution of a title, to any streaming platform, in any region. Therefore, content valuation answers questions such as: How much is "Eureka" worth in Turkey?
- Programming decisions: Parrot Analytics' demand data can be used for programming decisions such as title acquisition, scheduling, and syndication. By looking at the popularity of "Eureka" with a particular audience and in certain genres, executives can make more informed decisions about programming. Additionally, executives can look at similar titles to "Eureka", such as "The Mandalorian" or "South Park", to see what other titles are resonating with audiences.
- Distribution decisions: By examining the demand for "Eureka" in different markets around the world, executives can make more informed distribution decisions. For example, "Eureka" has the highest demand in the Netherlands and a global demand outperformance of the average TV show in every market where it is available, which highlights this market's importance for the show. Furthermore, executives can use travelability data to see how a show's international demand compares to its home market, and can make more informed decisions regarding global expansion or regional focus.
- Acquisition decisions: Parrot Analytics' demand data can also inform acquisition decisions for TV series financing companies, content distributors, or studios. By using demand data, executives can determine which series to invest in or distribute based on audience demand for similar series or the potential audience demand of a new series. Furthermore, executives can use demand data to determine the ROI a specific title will bring for any given platform.
- General Informed Decision-making: Television executives can answer several other questions related to production, talent insights, consumer behavior, impact of marketing activities and more with Parrot Analytics' demand data insights. For example, what genres are resonating most with the current audience, what show should they produce or acquire to support the SVOD platform's global expansion, what is the best release strategy for "Eureka", how effective is our marketing campaign around the show in Turkey, and how has the demand trend line for "Eureka" been?
Demand data can offer numerous insights for strategic decision-making, and "Eureka" offers an excellent example of how entertainment executives can use this data to make more informed content, acquisition, distribution, or programming decisions. By examining "Eureka"'s decreasing demand in Turkey, executives could plan to prepare for fall in demand if this continues, while the spike in late January may signal a vital opportunity for a marketing campaign or content release. Additionally, the show's demand data can help executives answer many fundamental questions related to general portfolio or individual title performance, audience demand, brand and talent selection, and marketing optimization.
