As a TV executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. In this article, we will analyze the demand data of the TV series "Fringe" for the month of December 2023 in Turkey. This analysis will help understand the power of demand data in providing insights about TV shows.
One way demand data can assist in your decision-making process is by providing valuable insights into the value of the content. In this context, demand data can be used to estimate how much value a series can add to any given platform. Parrot Analytics' content valuation system is based on demand data that reveals the dollar value contribution of any title in any region. In Turkey, "Fringe" has shown good demand, 5.5 times the audience demand of an average show over the last 30 days. The show moved up 185 spots in its rank in December in Turkey, and as such, it achieved a peak rank of #116 in Turkey. By analyzing the show's demand data, we can estimate the value that "Fringe" can add to any streaming service in Turkey.
Moreover, the demand data can help you make informed acquisition decisions by providing a better understanding of the show's audience and fanbase. The data can identify other shows that fans of "Fringe" also like, such as "Rick And Morty," "For All Mankind," "The Mandalorian," "Loki," "Futurama," "Foundation," "Parks And Recreation," "Severance (2022)," and "The Simpsons." The insights from such data would provide you with a better understanding of the type of content that would be attractive to your target audience.
Demand data can also be useful in programming decision-making by providing key performance indicators (KPIs) for evaluating the success of content. These KPIs include momentum, longevity, reach, and travelability. The Parrot Pulse for "Fringe" provides an independent measure of its global performance across these dimensions. The show has an outstanding worldwide audience demand across all platforms, and its travelability is outstanding. Furthermore, "Fringe" has exceptional longevity, and its momentum, which measures the pace of growth, is likewise outstanding. Finally, its franchisability (spin-off potential) is outstanding and its reach (the number of people expressing demand for a show) is striking. By tracking these KPIs, you can make better programming decisions for maximizing the success of your content.
Additionally, demand data can help in distribution decisions by mapping out local whitespace and identifying opportunities for international expansion. For example, "Fringe" outperforms the average TV show (1x) in each of the top 10 global markets where it is most in-demand, including the United States, Russia, China, Canada, United Kingdom, Netherlands, Italy, Brazil, and Australia. With demand being outstanding in some markets like the US and Russia and good in others like the Netherlands and Italy, distribution decisions in these markets can be informed better.
In conclusion, demand data is a powerful tool that can help entertainment executives in their content, acquisition, distribution, and programming decisions. Analyzing demand data provides valuable insights on the value of content, audience and fanbase preferences, key performance indicators, whitespace opportunities, and more. By leveraging demand data on their platforms, executives can increase their chances for success and create content that will resonate well with their audiences.
