As an entertainment executive, you are constantly seeking ways to make informed decisions about your content, acquisition, distribution, and programming. One way to do this is by using demand data, such as the information available through Parrot Analytics. Let’s look at how Parrot Analytics’ demand data can help you by using "Futurama" as an example.
Content Valuation
One of the main uses of demand data is content valuation. Parrot Analytics content valuation system, based on demand data, can help answer questions such as: how much is my show worth, is my series worth more because of its star, and what is the baseline value of a title? Using the demand data for "Futurama" in Turkey within the last 30 days, for instance, we can see that its demand has been good, exceeding even 3x the average demand for all titles over the last 90 days. Furthermore, when compared to the current demand for other comedy titles in Turkey, "Futurama" ranks at the 98.8th percentile, meaning that it has higher demand than 98.8% of all other comedy TV titles in Turkey. Such information would be useful in making informed content acquisition and distribution decisions.
Franchisability
Another valuable use for demand data is in understanding a show’s franchisability. Using "Futurama" again, its demand in December 2023 was outstanding globally, and its franchisability, or spin-off potential, was exceptional. This demand data alone would suggest that producing spin-offs or franchises of the show could be highly profitable.
Subscriber Retention and Acquisition
Demand data can also be used to make critical decisions about subscriber retention and acquisition, such as which titles to acquire or produce and which ones will keep the current audience happy or grow the audience, respectively. For example, during December 2023, the audience demand for "Futurama" in Turkey increased by over 24.5%, which could give executives insights into the show’s continued growth and its ability to attract more subscribers.
Programming Strategy
Demand data can also inform programming strategy, including release strategy and pricing. For instance, seeing that the demand for "Futurama" spiked in late December is an excellent indicator of increased engagement that could potentially result in higher subscription rates and revenue. Similarly, comparing a show’s demand over the last 30 days to its 1-year average demand can suggest trend shifts that could inform content programming, release or marketing strategies.
Competitive Benchmarking
Demand data can also be used to benchmark a show’s performance against competition. For example, "Futurama" in Turkey ranks at #224 within the last 30 days, and the show’s demand exceeds the average demand for any TV title in each of its top ten markets in the past 30 days.
In conclusion, Parrot Analytics’ demand data can offer valuable insights to entertainment executives across various areas of decision making. Demand data for "Futurama," for instance, provides critical information about content valuation, franchisability, subscriber retention and acquisition, programming strategy, and competitive benchmarking, among others. By leveraging the power of demand data, entertainment executives can make more informed decisions, reduce risk, maximize revenue from their content investments, and ultimately achieve success in a competitive and ever-changing entertainment landscape.
