As an entertainment executive, understanding audience demand is crucial for making informed content decisions. In the case of "Koca Koca Yalanlar," we can use demand data to gain insights into how it's performing in Turkey and other markets around the world.
One way demand data can inform content valuation is by revealing the dollar value contribution of a title to a platform. Parrot Analytics content valuation system uses demand data to help executives answer questions such as "How much is my series worth?" and "What is the baseline value of a title?" This data can be used to determine how much to spend on content and which titles are worth acquiring, as well as to calculate the ROI a specific title will bring for a platform.
In the case of "Koca Koca Yalanlar," we can see that it has 5.0 times the audience demand of the average show in Turkey over the last 30 days, indicating good demand. However, its recent trend indicates a decrease in demand. The show has achieved a peak rank of #197 in Turkey, and it ranks in the 99.0th percentile in the comedy genre in Turkey, with higher demand than 99.0% of all comedy titles in the country.
Audience demand has increased by 23.6% during February in Turkey, with a spike in late February 2024. Analyzing the top 10 global markets where "Koca Koca Yalanlar" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets.
Executives can also use demand data to inform programming and release strategies. For example, understanding where a show is most in-demand can help executives determine which markets to target for distribution. Demand data can also help inform decisions about marketing campaigns and pricing strategies.
Finally, demand data can be used to identify under-monetized titles and assess a show's ability to drive subscriptions and mitigate churn. By examining the six dimensions of the Parrot Pulse for "Koca Koca Yalanlar," we can see that its travelability, longevity, momentum, franchisability, and reach are all poor. However, the show's recent increase in demand indicates that it may have the potential to attract new subscribers to a platform.
