As a TV executive, you are constantly making strategic decisions around content acquisition, distribution, programming, and valuation. One way to make more informed decisions is by using demand data, a powerful tool that provides an independent measure of a show's global performance across multiple dimensions. Let's use the example of "Loki" in Turkey in December 2023 to see how demand data can help inform your content-related decisions.
Firstly, content valuation, which uses demand data to determine a show's worth, can be informed by "Loki's" outstanding demand in Turkey. With 14.4 times the audience demand of the average show in Turkey over the last 30 days, only 2.7% of all TV shows have this level of demand. This means that "Loki" is a highly valuable show. Additionally, the Parrot Pulse provides further insights into the show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. "Loki" excels in each of these dimensions, indicating its significant worth as a piece of content.
Secondly, demand data can aid in your decision-making around content acquisition. By examining the top 10 global markets where "Loki" is most in-demand over the last 30 days, we see that the show outperforms the demand of the average TV show (1x) in each of these markets. This suggests that "Loki" has the potential to attract a significant audience in other markets and can be a valuable acquisition for companies looking to expand their content offerings.
Thirdly, demand data can help inform your programming decisions. Looking at the show's performance in Turkey, we see that the demand for "Loki" has increased by 9.4% during December 2023. This indicates that "Loki" is resonating with audiences and suggests that programming more episodes or seasons of the show may be a wise decision. Similarly, examining the show's peak demand in the last 30 days vs. its 1-year rolling average demand shows that the show's popularity has significantly increased over the last month. This can inform decisions around scheduling the show's release to take advantage of its growing popularity.
Fourthly, demand data can be valuable when making distribution decisions. By analyzing the show's global demand and travelability, you can identify markets where the show has high demand relative to its home market. For "Loki," we see that the show's demand in Turkey was 37% of the demand in its country of origin, the United States. This suggests that "Loki" may have untapped potential in other markets, making it a valuable piece of content for targeting specific audience demographics.
Lastly, demand data can be utilized to help make informed decisions around talent and marketing partnerships, as well as uncovering new monetization opportunities. By analyzing the shows that "Loki" fans also like, such as "The Mandalorian" and "Star Trek: Strange New Worlds," you can identify potential talent partners or collaborative marketing opportunities. Similarly, by examining trends in demand over time and across different markets, you may be able to uncover new monetization opportunities for a given piece of content.
In summary, demand data is a valuable tool that can help entertainment executives make more informed decisions around content valuation, acquisition, distribution, programming, talent and marketing partnerships, and monetization opportunities. By analyzing demand trends across different markets and dimensions, you can gain valuable insights into a piece of content's potential value and appeal, allowing you to make more data-driven strategic decisions.
