As an entertainment executive, using demand data for content decisions is crucial in the ever-changing and complex entertainment industry. Let's take a closer look at the case of "Lost" in February 2024 in Turkey to understand how demand data can help in making more informed content decisions.
Content Valuation:
Demand data can help in content valuation by estimating the dollar value contribution of any title to any platform in any region. In the case of "Lost," it has 7.0 times the audience demand of the average show in Turkey, indicating good demand. By examining demand data over the past 30 days, executives can determine how much to spend on content and calculate the ROI a specific title will bring for any given platform, helping make more informed valuation decisions.
Acquisition Decisions:
Executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. With "Lost" having higher demand than 99.6% of all mystery titles in Turkey, the show is likely to attract and retain viewers. Furthermore, examining the show's travelability reveals that it has exceptional international demand, making it an ideal show for acquisition by a global OTT platform.
Distribution Decisions:
By mapping demand in local markets, entertainment executives can make optimal release strategies and pricing decisions. The demand for "Lost" spiked in late February in Turkey, indicating executives should have taken advantage of the increase in demand by revising their distribution strategy. By examining the top 10 global markets where "Lost" is most in-demand, executives can identify which regions to target for distribution of their content.
Programming Decisions:
Demand data can help executives make programming decisions concerning supply and demand. Executives can use demand data to determine which types of content exhibit opportunity to acquire or produce. By analyzing the shows that fans of "Lost" also like, such as "Rick and Morty" and "The Walking Dead," executives can understand viewers' preferences and produce content that resonates with their target audiences.
In conclusion, using demand data can help entertainment executives make informed content decisions and stay ahead of the competition. In the case of "Lost" in February 2024 in Turkey, examining demand data can help executives with content valuation, acquisition decisions, distribution decisions, and programming decisions. By using demand data in their decision-making process, executives can increase their chances of delivering content that resonates with viewers and drives the success of their business.
