As a TV executive, understanding the audience demand for a show is paramount in making data-driven decisions that would lead to positive business outcomes. The analysis of "Shameless" for the month of December 2023 in Turkey is a very good starting point for better understanding how demand data can help inform strategic decisions.
One way in which demand data can be used to make content investment decisions is by identifying under-monetized titles that are highly demanded in local markets. "Shameless" is presently 4.3 times more demanded than the average TV show in Turkey, meaning that it's likely a valuable investment if distribution is not already in place. Besides, it's paramount to observe the change in demand for a show, and as such, since its demand keeps increasing recently, this suggests that the show is gaining more popularity.
Studying audience affinity analysis can provide insights on who the best talent, brand or TV show to partner with would be a good strategy to expand an audience. For instance, a look at the shows that fans of "Shameless" also like, such as "Bob's Burgers", "Family Guy," "Loki," amongst others, would provide a good opportunity to partner on future productions.
To make better distribution decisions, knowing where in the world a show is in-demand is crucial. The demand of "Shameless" in Turkey is at 16% of what it's in the show's home market, the United States. It is also important to note that "Shameless" outperforms the average TV show in all the ten major global markets, based on demand.
Demand data can help TV executives make better programming decisions. Looking at show trend reports, growth rate, and momentum reports such as the one for "Shameless," can help with evaluating the performance of a show over time. It provides insight into how audience demand is sustained over time, how well marketing campaigns are working or not working, and how a show's demand is performing relative to other content in the same genre.
Finally, demand data is fundamental in making content valuation decisions. Parrot Analytics' content valuation system is powered by global content demand and supply, and it reveals the dollar value contribution of any title in any region. By examining the value of "Shameless" in Turkey, for instance, it would be possible to determine how much value the show is adding to the platform in Turkey and what the show is worth to another streaming platform.
