As an entertainment executive, demand data can be used to make more informed decisions about content, acquisition, distribution, and programming. The example of "Tayo The Little Bus" in Turkey provides insight into how demand data can be used to evaluate a show's performance and inform content-related decisions.
One way demand relates to content valuation is by measuring a show's potential revenue contribution to a platform. By analyzing demand data, Parrot Analytics can provide an economic valuation of a title and reveal its dollar value contribution to a platform in any region. This includes estimating the title's ability to drive subscriptions and reduce churn, as well as quantify its platform-specific marginal revenue contribution.
Additionally, demand data can be used to understand how well a show is performing in a particular market. For instance, "Tayo The Little Bus" had three times higher demand than the average TV show in Turkey in January 2024, indicating a good demand level. This information can be used to evaluate a show's performance in different markets and inform acquisition decisions.
Moreover, demand data can provide insight into which genres are resonating with the audience and which content is most popular in a given market or globally. "Tayo The Little Bus" ranks at the 98.4th percentile in the comedy genre in Turkey in January 2024, indicating higher demand compared to 98.4% of all comedy titles in Turkey. Understanding genre trends and popular content can inform programming decisions and content development.
By examining the top 10 global markets where "Tayo The Little Bus" is most in-demand, we see that the TV series outperforms the demand of the average TV show (1x) in each of these markets. This information can be used to determine content that has the potential for global expansion or increase in demand in particular markets.
Demand data can also inform distribution decisions by providing insight into the platforms that should be targeted for distributing content. For example, "Tayo The Little Bus" had a good demand level in the United States, indicating that the show could potentially perform well on streaming platforms in that market.
Overall, demand data is a valuable tool that can be used by entertainment executives to make informed decisions about content development, acquisition, programming, and distribution. The example of "Tayo The Little Bus" in Turkey provides insight into how demand data can be used to evaluate a show's performance and inform content-related decisions. By analyzing demand data, executives can gain insight into a show's potential revenue contribution, audience engagement, and growth potential.
