If you are an entertainment executive looking to make informed decisions about content acquisition and distribution, demand data can be your solution. The recent analysis of "The Book of Boba Fett" in Turkey provides a perfect example of how demand data can be used to inform strategic decisions. Here are some questions that demand data can help answer, using the example of "The Book Of Boba Fett":
- Content valuation uses demand data to answer these questions: How much is my series worth? How much of my series' value is being driven by demand for one of its stars? Using demand data to assess the high level of demand for "The Book of Boba Fett" in Turkey, an executive can assess the value of the show's title, and potentially use this information in licensing or sales negotiations.
- Demand enables valuing IP globally: What content is most popular in my market or on a global scale? An executive can use demand data to assess the popularity of "The Book of Boba Fett" in different markets, and use this information to ensure that the content is distributed optimally to reach the maximum audience.
- Content valuation: How can you determine how much to spend on content? Using Parrot Analytics content valuation system based on demand data as seen from the analysis of "The Book Of Boba Fett" in Turkey, an executive can determine the dollar value contribution of any title, to any platform, in any region.
- Demand data powers Parrot Analytics' content valuation system: How can you quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog? By analyzing the audience demand for "The Book of Boba Fett" in Turkey, an executive can assess how much revenue the series contributes to the platform and determine ways of capitalizing on the engagement to drive further revenue.
- Demand data enables scalable concept testing: Which elements of existing content do fans like the most? How can an upcoming production be optimized for success? From the audience demand for "The Book of Boba Fett" in Turkey and the list of similar shows popular with its fans, an executive can evaluate the content elements popular with the audience and optimize upcoming productions with similar features.
By using demand data, entertainment executives can make strategic content decisions that optimize global appeal, identify under-monetized titles and increase subscriber acquisition and retention. By regularly analyzing demand data, executives can maintain a competitive edge in the rapidly evolving entertainment industry, as illustrated by the analysis of "The Book of Boba Fett" in Turkey.
