If you are an executive working in TV production companies, content distributors, or SVOD platforms, the analytics data on "The Hammer and the Rose: A Behzat Ç. Story" can help you make informed decisions on content valuation, acquisition, programming, and distribution.
Using demand data, we can evaluate how much a specific title is worth to any given platform. Parrot Analytics' economic valuation system based on global content demand and supply reveals the dollar value contribution of any title to any platform in any region. The demand for "The Hammer and the Rose: A Behzat Ç. Story" in Turkey for December 2023 is 7.9 times higher than the average show which makes it a good investment in that region. The Parrot Pulse for the show shows us that its travelability is poor. Travelability quantifies a show's international demand relative to its home market. You can use this information to evaluate whether it is worth investing in the international release of the show or if it should be localized.
Demand data also allows you to make informed decisions on which type of content you should acquire or produce. You can identify opportunity areas in the market where demand is high but content supply is low. Additionally, you can use demand data to value content, which can inform content acquisition and valuation decisions.
The show's demand spiked in mid-December 2023, allowing decision-makers to examine what happened in the weeks leading up to the increase. This evaluation can reveal underlying reasons for the growth in demand, allowing executives to optimize their marketing campaigns to drive viewership.
Demand data also informs decisions on franchisability. Low franchisability can indicate that a specific title shows limited potential for future spin-offs or franchises. Results of the analysis show that the show's franchisability is poor, so it may not be worth focusing resources on future spin-offs or franchises.
By examining the top 10 global markets where "The Hammer and the Rose: A Behzat Ç. Story" is most in-demand over the last 30 days, we can find potential markets for distribution which show high levels of demand for the show. This information can be used to inform distribution decisions, such as selecting distribution platforms and regions.
Overall, by analyzing "The Hammer and the Rose: A Behzat Ç. Story" using demand data, executives can make informed decisions on content acquisition, programming, distribution, and valuation. You can consider the show's high demand in Turkey as a starting point before advancing to its international prospects. You can use the analytics data to identify potential areas for spin-offs or franchises or evaluate the impact of marketing campaigns. The demand data enables you to customize an optimal release strategy that caters to different markets and maximize investments in content.
