As an entertainment executive, you can use demand data to make more informed acquisition, distribution, programming, and content decisions. The analysis of "The Last Alaskans" in Turkey for the month of February 2024 demonstrates how demand data can be used to inform these decisions.
Content Valuation: You can use Parrot Analytics' content valuation system to determine the value of "The Last Alaskans" to your platform, production company, or network. The system calculates the dollar value contribution of any title to any platform in any region using demand data. You can see how much the show is worth and how much of its value is being driven by demand for particular stars.
Distribution: The analysis shows that "The Last Alaskans" has higher demand than 99.7% of all documentary titles in Turkey, indicating that the show is very popular in this market. You can use this information to target specific regions where the show is in-demand and distribute it accordingly. Furthermore, the demand data reveals that this show has a good performance in the United States, Canada, the United Kingdom, Czechia, Japan, China, and France, and is outperforming the average TV show in each of these markets.
Programming: The demand for "The Last Alaskans" in Turkey increased by 129.1% in February 2024, indicating that the show is growing in popularity. You can use this information to decide whether to increase programming for the show. Furthermore, the analysis of the show's performance on a 1-year rolling basis vs. the last 30 days reveals that although the show's peak demand was 5.4 times the average over the entire year, it peaked at 5.7 times the average in the last 30 days, indicating a 6.3% increase in the show's popularity.
Acquisition: You can use demand data to determine which content to acquire or produce. The analysis shows that the fans of "The Last Alaskans" also like "Bizarre Foods: Delicious Destinations", "Deadly Cults", "Life Below Zero: Next Generation", "Drunk History", "American Pickers", "Love After Lockup", "Doom Patrol", "Inside The Factory" and "LEGO Masters Australia." Thus, these titles may be worthy of acquisition or production as well.
In conclusion, demand data provides insight into the popularity of a TV show, can help you make informed content and acquisition decisions, enable you to determine where to distribute and promote the show, and therefore increase your revenue and viewership potential.
