As an entertainment executive, when faced with making content decisions or acquisition decisions, it is crucial to have access to demand data that can provide valuable insights to make informed decisions. By analyzing the demand data of "Yeni Gelin", we can clearly see how demand relates to content valuation and how it can be used to make informed programming decisions.
The first question that demand data can answer is how much a TV series is worth. This information is vital when it comes to content valuation. By using the Parrot Analytics content valuation system that is powered by global content demand and supply, executives can determine how much to spend on content. In the case of "Yeni Gelin", it has a demand of 16.9 times the average show in Turkey over the last 30 days, which is outstanding. Only 2.7% of all TV shows have this level of demand. Additionally, the show has been experiencing an increasing demand trend in Turkey recently, which could indicate that it has been receiving positive word-of-mouth marketing, leading to higher demand for the show.
Demand data also enables valuing IP globally, answering questions such as what content is most popular in a particular market or on a global scale. In the case of "Yeni Gelin", the show has peaked at #38 in Turkey in terms of audience demand, and it is also performing well in other markets such as Bulgaria, North Macedonia, Cyprus, Germany, Austria, Albania, Russia, and Iran. The insights gained through the analysis of the show's demand data can provide valuable information on which countries the show should target for distribution and which countries have the potential to generate higher revenues.
Demand data can help with decisions concerning supply and demand, providing information on what type(s) of content exhibit opportunities to acquire or produce. In the case of "Yeni Gelin", the show's demand data can help executives identify the elements of the show's storyline or production that make it popular. With this information, executives can realize a creative approach to producing or acquiring content.
Demand data can also answer questions like how effective the marketing campaigns around a show are, and whether a show is part of the cultural zeitgeist. In the case of "Yeni Gelin", the show has experienced a spike in demand during mid-December 2023 in Turkey. This could be an indication that the mid-season episode was highly engaging, leading to higher demand for the show. Additionally, the show maintained good momentum and longevity, indicating that the show's marketing campaigns were effective, keeping the show top-of-mind.
In conclusion, demand data is a crucial tool that executives can use to make informed content, acquisition, programming, and distribution decisions. Through the analysis of "Yeni Gelin's" demand data, we have learned that it has excellent demand in Turkey and is performing well in other markets globally. The information gained through the analysis of demand data can provide valuable insights into the content's valuation, the show's IP value globally, supply, and demand decisions, pre-release marketing, and competitive benchmarking.
